As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.
Ce cours fait partie de la Spécialisation Conception et développement de jeux
Business of Games and Entrepreneurship
4.4
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À propos de ce cours
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7,666Compétences que vous acquerrez
Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
14 heures pour terminer
Show Me the Money!
The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.
10 vidéos (Total 75 min), 4 lectures, 4 quiz
10 vidéos
Course Overview3 min
The Business of Videogames6 min
Funding Models - Part 16 min
Funding Models - Part 28 min
Where are Games Sold?12 min
How do You Make Money?5 min
IP - Intellectual Property4 min
IP - Copyright11 min
IP- Patents and Trade Secrets6 min
IP - Protecting Yourself9 min
4 lectures
Welcome to the Dark Side...10 min
The Game Industry and Making Money10 min
The IP Conundrum...10 min
Template for SWOT Analysis10 min
3 exercices pour s'entraîner
Reflecting on Games and Money6 min
The Game Industry and Money10 min
Intellectual Property10 min
Semaine
24 heures pour terminer
Games are Made of People
I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.
10 vidéos (Total 65 min), 5 lectures, 4 quiz
10 vidéos
It's About the People7 min
Project Management Techniques6 min
Complexity and Iteration6 min
SCRUM4 min
Project Management Tools6 min
Leadership5 min
Leadership Qualities6 min
Leadership Style7 min
Leadership Tasks5 min
5 lectures
A Game Production Primer10 min
Project Management Tools and Techniques10 min
SCRUM in 10 Minutes10 min
The Foundations of Leadership10 min
Production Schedule Template Documents10 min
3 exercices pour s'entraîner
Teamwork Fundamentals Quiz10 min
Project Management Quiz8 min
Leadership Quiz8 min
Semaine
34 heures pour terminer
Pitching Your Game and Yourself
It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!
9 vidéos (Total 74 min), 5 lectures, 2 quiz
9 vidéos
The Art of the Demo8 min
Public Speaking - What Works?8 min
Effective Visuals5 min
How to Demo Your Game7 min
Getting a Job...9 min
Perfecting the Resume8 min
Finding a Game Job9 min
Interviewing8 min
Interested People Are Interesting6 min
5 lectures
Some Notes on Your Personal or Game Pitch10 min
Positioning Yourself10 min
The Portfolio10 min
Going Indy...10 min
Pitching Yourself...10 min
1 exercice pour s'entraîner
The Art of the Demo10 min
Semaine
44 heures pour terminer
Entrepreneurship and Starting a Company
Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.
7 vidéos (Total 47 min), 4 lectures, 3 quiz
7 vidéos
Entrepreneurship7 min
Launching a Business6 min
Business Structures8 min
Business Planning7 min
Client Communication7 min
Physical Communication6 min
4 lectures
Your Friends are NOT a Company10 min
Launching a Business10 min
Work for Hire and Clients10 min
Competitive Analysis Templates and Discussion10 min
2 exercices pour s'entraîner
Launching a Business Quiz8 min
Work for Hire Communication Quiz6 min
4.4
128 avis30%
a commencé une nouvelle carrière après avoir terminé ces cours
33%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.
I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.
Enseignant
Casey O'Donnell
Associate ProfessorMedia and Information
À propos de Université d'État du Michigan
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
À propos de la Spécialisation Conception et développement de jeux
Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs.
This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers.
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