Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
Ce cours fait partie de la Spécialisation Conception graphique
Fundamentals of Graphic Design
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À propos de ce cours
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Ce que vous allez apprendre
Implement the fundamentals of color: visual, rhythm, and pattern in design
Use scale, weight, direction, texture, and space in a composition
Typeset text and experiment with letter forms
Create your own series of images using different image making techniques
Compétences que vous acquerrez
CreativityGraphicsDesign TheoryColor Theory
Résultats de carrière des étudiants
50%
ont commencé une nouvelle carrière après avoir terminé ce cours
44%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 5 dans le
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Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 14 heures pour terminer
Recommandé : 4 weeks of study, 5-8 hours/week
Anglais
Sous-titres : Anglais, Espagnol
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Week 1: Fundamentals of Imagemaking
This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
3 heures pour terminer
13 vidéos (Total 57 min), 7 lectures, 2 quiz
13 vidéos
Course Welcome3 min
Introduction to Imagemaking2 min
Denotative Imagemaking 14 min
Denotative Imagemaking 22 min
Techniques of Imagemaking 12 min
Techniques of Imagemaking 22 min
Techniques of Imagemaking 34 min
Process, Generation, Iteration4 min
Imagemaking Demo 1: Printing with an Object8 min
Imagemaking Demo 2: Duct Tape Prints5 min
Imagemaking Demo 3: Improvised "Light Table"4 min
Connotative Imagemaking 15 min
Connotative Imagemaking 24 min
7 lectures
Why study graphic design?6 min
About this course2 min
About the assignments2 min
Course Tools2 min
Forum Guidelines5 min
Requesting Peer Reviews5 min
Academic Integrity2 min
3 heures pour terminer
Week 2: Fundamentals of Typography
This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
3 heures pour terminer
12 vidéos (Total 53 min)
12 vidéos
The Anatomy of Letters2 min
Words and Spacing2 min
Type Size: The Point System3 min
Typesetting Text4 min
Typefaces, Fonts and Type Families4 min
Typeface Categories4 min
Denotation in Type6 min
Connotation in Type9 min
Looking at Letterforms4 min
Experimenting with Letterforms5 min
Typographic Composition4 min
1 exercice pour s'entraîner
Typography30 min
3 heures pour terminer
Week 3: Fundamentals of Shape and Color
This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
3 heures pour terminer
10 vidéos (Total 52 min)
10 vidéos
Graphic Shapes2 min
Visual Contrast5 min
Marks, Icons, and Symbols3 min
Negative/Positive, Figure/Ground8 min
Working with Color5 min
The Color Wheel4 min
Mixing Color: Paint, Print and Screen6 min
Rhythm and Pattern 14 min
Rhythm and Pattern 28 min
1 exercice pour s'entraîner
Shape and Color30 min
5 heures pour terminer
Week 4: Fundamentals of Composition
This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
5 heures pour terminer
11 vidéos (Total 70 min), 6 lectures, 3 quiz
11 vidéos
Principles of Composition7 min
Visual Contrasts6 min
Single Contrasts2 min
Multiple Contrasts9 min
Type Contrasts4 min
Image Contrasts6 min
Composition in a Single Image5 min
Cropping and Hierarchy9 min
Composition in Context14 min
Conclusion1 min
6 lectures
What's next?5 min
About this section3 min
Choosing a design program6 min
Building your portfolio4 min
Design portfolio tips4 min
Writing your artist statement3 min
Avis
4.8
Meilleurs avis pour FUNDAMENTALS OF GRAPHIC DESIGN
par GAAug 20, 2018
Very interesting, I liked the format. Easy to follow, nice excercises. It's actually good to cover the basics of design, even if you are not an absolute beginner, and especially if you are self taught
par CSMay 9, 2018
An ok course for beginners. A bit too basic for someone who has already had experience in design, but is great anyway cause it breaks things back down to the simplest parts to help you remember roots.
par ARApr 17, 2016
very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.
par MYNov 14, 2017
first i am very thankful to you to give me this opportunity to understand graphics designing in the real way . its very creative course i really learn a lot from this course . amazing . thanks a lot.
par ECFeb 1, 2018
Great opportunity to practice. Encouraged to make. First time using vector design program Abode Illustrator. Was hard to listen to all Contrast Section. It would be great if there was more diversity.
par KKOct 25, 2016
Great class. I really enjoyed all of the assignments. At times, I wish the lectures would have been a little longer so as to include more information / detail. All and all, really enjoyed the course!
par DMNov 1, 2016
It's amazing how this course breaks down graphic design to fundamentals that we hardly even think of. It acquaints you with the building blocks, and creates a foundation that'll take you a long way!
par FFNov 30, 2016
I thoroughly enjoyed the course and I definitely recommend it to anyone interested in learning or fine-tuning their understanding of the basics of design.\n\nVery well structured and worth the time!
par SRJun 22, 2017
Hands on interraction would be nice with course instructor. Everything else including community feedback is great.\n\nAccess or feedback from mentors for graded assignments would make better impact.
par SCJan 7, 2016
The fundamentals, like the title says. Very well explaineI wish there was more info on what software to use for the assignments for those of us more used to traditional mediums rather than digital.
par MBNov 9, 2015
Well structure, informative, and very accessible introduction to graphic design. Assignments were achievable and enjoyable, and supported the lesson very well. Great course! I hope you create more!
par DBJun 7, 2017
this is the great basic course for everyone who interested in design and art because it's the easy way to start. simple video materials and a lot of practice is exactly what I needed.\n\nCool-cool
À propos de California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
À propos du Spécialisation Conception graphique
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Foire Aux Questions
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