Ce cours fait partie de la Spécialisation Graphic Design
Fundamentals of Graphic Design
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À propos de ce cours
4.8
4,743 notes
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. I don't just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.
At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.
To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.
Ce que vous allez apprendre
- Implement the fundamentals of color: visual, rhythm, and pattern in design
- Learn the techniques of image making and create your own series of images
- Typeset text and experiment with letter forms
- Use scale, weight, direction, texture, and space in a composition
Compétences que vous acquerrez
CreativityGraphicsDesign TheoryColor Theory
Programme du cours : ce que vous apprendrez dans ce cours
Week
1Week 1: Fundamentals of Imagemaking
This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
13 vidéos (Total 57 min), 4 lectures, 2 quiz
13 vidéos
Course Welcome3 min
Introduction to Imagemaking2 min
Denotative Imagemaking 14 min
Denotative Imagemaking 22 min
Techniques of Imagemaking 12 min
Techniques of Imagemaking 22 min
Techniques of Imagemaking 34 min
Process, Generation, Iteration4 min
Imagemaking Demo 1: Printing with an Object8 min
Imagemaking Demo 2: Duct Tape Prints5 min
Imagemaking Demo 3: Improvised "Light Table"4 min
Connotative Imagemaking 15 min
Connotative Imagemaking 24 min
4 lectures
Why study graphic design?6 min
About this course10 min
About the assignments10 min
Course Tools10 min
Week
2Week 2: Fundamentals of Typography
This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
12 vidéos (Total 53 min), 3 quiz
12 vidéos
The Anatomy of Letters2 min
Words and Spacing2 min
Type Size: The Point System3 min
Typesetting Text4 min
Typefaces, Fonts and Type Families4 min
Typeface Categories4 min
Denotation in Type6 min
Connotation in Type9 min
Looking at Letterforms4 min
Experimenting with Letterforms5 min
Typographic Composition4 min
1 exercice pour s'entraîner
Typography20 min
Week
3Week 3: Fundamentals of Shape and Color
This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
10 vidéos (Total 52 min), 3 quiz
10 vidéos
Graphic Shapes2 min
Visual Contrast5 min
Marks, Icons, and Symbols3 min
Negative/Positive, Figure/Ground8 min
Working with Color5 min
The Color Wheel4 min
Mixing Color: Paint, Print and Screen6 min
Rhythm and Pattern 14 min
Rhythm and Pattern 28 min
1 exercice pour s'entraîner
Shape and Color20 min
Week
4Week 4: Fundamentals of Composition
This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
11 vidéos (Total 70 min), 6 lectures, 3 quiz
11 vidéos
Principles of Composition7 min
Visual Contrasts6 min
Single Contrasts2 min
Multiple Contrasts9 min
Type Contrasts4 min
Image Contrasts6 min
Composition in a Single Image5 min
Cropping and Hierarchy9 min
Composition in Context14 min
Conclusion1 min
6 lectures
What's next?5 min
About this section3 min
Choosing a design program6 min
Building your portfolio4 min
Design portfolio tips4 min
Writing your artist statement3 min
4.8
50%
83%
Meilleurs avis
par AR•Apr 18th 2016
very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.
par GA•Aug 21st 2018
Very interesting, I liked the format. Easy to follow, nice excercises. It's actually good to cover the basics of design, even if you are not an absolute beginner, and especially if you are self taught
Enseignant
Michael Worthington
Faculty, Program in Graphic DesignSchool of Art
À propos de California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
À propos de la Spécialisation Graphic Design
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Foire Aux Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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