Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
Offert par
Foundational Skills for Communicating About Health
Université du MichiganÀ propos de ce cours
29 569 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 14 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Ce que vous allez apprendre
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Compétences que vous acquerrez
Health CommunicationStorytellingCommunicationMessagingTailoring communications
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 14 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université du Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 heures pour terminer
8 vidéos (Total 51 min), 3 lectures, 5 quiz
3 heures pour terminer
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 heures pour terminer
6 vidéos (Total 40 min), 2 lectures, 8 quiz
2 heures pour terminer
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 heures pour terminer
4 vidéos (Total 31 min)
4 heures pour terminer
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 heures pour terminer
13 vidéos (Total 56 min), 3 lectures, 3 quiz
Avis
Meilleurs avis pour FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
par VA5 avr. 2020
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
par KV18 juin 2021
thank you very much for this skills gain course,this course is very helpful to increase my communicating skills.a lot of thanks to instructer and team coursera.thank you very much.
par PG27 juin 2021
It is a well designed course and has helped us understand the basics and structuring required for Health Communication
par DN22 juin 2021
Very well executed... Core message, inverted triangle model, ABT. ... Thank You very much Dr.Brian
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