Managing Customer Equity

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En provenance du cours de Université Emory
Forecasting Models for Marketing Decisions
29 notes
Université Emory
29 notes
Cours 3 sur 6 dans Specialization Foundations of Marketing Analytics
À partir de la leçon
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Rencontrer les enseignants

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School