May 20, 2020
Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.
Sep 13, 2020
Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.
par Giuliano C•
Jan 10, 2016
Hello, I'm Giuliano from Milan - Italy. This is my first course online. I've got a food-pr Agency. www.GIROIDEA.it – I believe in continuing education. I deal with communication and I provide strategies to entrepreneurs who want to create new business. The fund of F & B is very interesting and long follow it with interest. I take care of the business of two eCommerce sites that sell wine and Parmesan cheese.
par João G F•
Jul 08, 2017
It is a course that has a lot of interesting things and perspectives to analyze companies in the food and beverage business. But sometimes I felt a certain lack of depth. I found the interviews very useful during the course. Perhaps increasing the course load helps to become even better.
par Raimundo G•
Dec 09, 2019
This course will give you a full perscpective of basic principles of marketing issues on Food and Beverage business. For me interviews with managers and owners and entrepenuers are key point.
Congrats to Bocconi University and SDA Bocconi and professor Troilo
par Marco P•
May 04, 2020
A nice course, a good balance among price and contents;
However, I think that the name should be changed in "A marketing approach to F&B Management". Due to this point:
-It do not tackle enough the financial side or the practical side of the matters.
par Hugo M M R•
Sep 03, 2017
Good Introduction to Food and Beverage reality. A lot of information focused on Italian reality, mostly. Perfect for beginners without much knowledge and awareness of the different industries involved.
Sep 18, 2017
A lot of good knowledge, good interviews, but lacks application problems, in an essay format, which is lowering the long-term memorizing.
par Santiago M•
Apr 01, 2017
Average course, some cool case studies, but overall not amazing and not many business models
par Nicoletta P•
Jun 22, 2016
Good course but slow, each video was quite long with the same concept repeated few times.
par Eric J•
Aug 05, 2020
Worst food course I have taken by far. Information is too repetitive like the other courses I have taken. Instructor just say the words and nothing else. It is sometimes more an opinion than the actual fact. To many videos and interviews are unnecessary and should be cut off. Execution is very poorly done and could have been better. The instructor killed my enthusiasm in week 3 where I got really bored. Instructor shows no enthusiasm and just explains word by word. I give this course a 1 star out of 5.
par Paolo G D•
Aug 23, 2020
The concept of Food and Beverage distribution or delivery in general is quite simple; we only have two basic functions: first, the production and the second, the distribution. But it does not necessarily mean that the actual and underlying activities in determining how to effectively and efficiently distribute food and beverages products are also simple because these specific functions are a little bit detailed and comprehensive.
In this course, I have learned the different ideas, specific and rational concepts why understanding both your products and services and your customer at the same time is important. By understanding the concepts of value proposition up to the importance of segmentation leads me to the understanding that the Food and Beverage Industry has a much deeper meaning other than the production and distribution of food and beverages.
It is emphasized in this course that a company’s efforts on product development and product knowledge should be parallel on its understanding to customers’ expectations. That the company must meet or even exceed its customers’ expected value for a product with respect to their sacrifices in using or purchasing those products in order for the company to achieve the highest possible rate of customer satisfaction.
With all the concepts and knowledge presented in this course, managers can now revisit their existing strategies and start incorporating new ideas for them to take advantage both their product development capabilities and customer knowledge in order to optimize the full capacity of their food and beverage businesses.
After listening to all the videos included in this course, as well as the additional links and stories attached to each of the modules, I have a different perspective about Food and Beverage Management.
With all the concepts and ideas shared by our facilitator, I now have a much deeper understanding and realization regarding the different facets of food and beverage. Decision making and situational approach will never be the same.
I will have new styles and ways in seeing things from now on. It is also safe that this course had provided me another 180 degree turn of what I know and from where I’m used to be.
par Ebru S•
May 16, 2020
I have successfully completed the online course program on Food & Beverage Management authorized by Università Bocconi with an average of 85.4%. Thanks to this course; I developed new marketing skills in this field by understanding the main dilemmas of the food & beverage industry such as; Tradition vs Innovation, Products vs Markets, Local vs. Global & finally Small Vs. Big. I also enjoyed the interviews, the quality of the production and the great locations. Grazie mille to Gabriele Troilo from here; the main instructor of the course for his clear explanations and concrete examples & to all of the guest speakers that he interviewed with, who widened my horizon by sharing their real life experiences within the industry. Finally, I would like to thank to Coursera & Bocconi University for making this excellent course available online.
par Ingrid L•
Apr 30, 2020
It's a great course for those who like to understand the way marketing in the F&B sector works nowadays. Good combination of presentation (video’s), slides and interviews. Easy to understand.
Professore Gabriele Troilo has a pleasant way of presenting and explains things good and clear. Good examples from F&B. The visual texts in the video’s are great and will help you to focus on the important issues of the presentation. The slide show helps to recaptulate. I did the course for fun within a week, not for my career, during covid-19 lockdown, but learned a lot about an industry which is near to my work. Many thanks to Gabriele Troilo, Bocconi Università and Coursera!
par Rosario H G•
Jun 12, 2020
I'm so happy to took this course and finished with hight score, I think this course it was make with information and essential subjects that we need and it's easy to understand because not only had sliders to study also the interviews are very important to be clear the meaning of those concepts that explain it. Well, I already just to say, Thank you very much to our profesor Gabriel Triolo and Bocconi University for amazing, useful content that give me an important new knowledge about the whole Food & Beverage World and I love you so much to have this opportunity. Thanks a lot and I hope visit you one day...
par Mikol B•
May 09, 2020
I would like to thank the Coursera team for approving my financial aid. The same gratitude also goes to Bocconi University and Professor Troilo for carefully planning this course. The syllabus and the video lecture is user friendly, one can really understand the topic. The module is also provided so the learner can print and file it. This course improves my knowledge about food and beverage management.
Kudos to the whole team for crafting this course! I am beyond grateful!
par Micaela E R•
Aug 23, 2020
Un curso completo, lleno de estrategias, experiencias, un montón de entrevistas y diferentes puntos de vista de profesionales increíbles, que comparten su conocimiento, sus logros y te abren los ojos a querer crear nuevas empresas y emprender nuevos negocios. Ayudando a tomar decisiones utilizando como base tu producto y tu mercado, en fin curso increíble, del que aprendí muchas cosas y las cuales deseo aplicar Dios mediante en un pequeño emprendimiento. Muchas gracias.
par Omar E M M•
Aug 22, 2020
Mille grazie per le migliore curi, io non parlo molto italiano ma, so qualcosa.
I could't be more happy knowing that I've passed this great course and thanks to you, I have my own Certificate because you paid for it. I have earnt a lot of good content in case if in the future I have in mind to open and manage my own Restaurant... as i've said before in some comments, i'm here to adquire information rooted to the food to become a great chef. Thank you <3
par David M D R•
Jun 28, 2020
Since I am an entrepreneur in the food and beverage business (specialty coffee), this course was truly useful for me and I believe it will be for anyone trying to make a living out of food and beverage. One of its key components is the fact that they present a formal framework to deal with the four dilemmas presented in the course while also explaning how real companies, big and small, applied such frameworks and ideas to make their businesses successful
par Silvana N•
Jun 15, 2020
El curso me pareció muy completo y con mucho contenido relevante para las empresas que están en el sector. Como gerente de marca, podré aplicar muchos de los conocimientos adquiridos en el curso, sobre todo sobre segmentación, diferenciación, posicionamiento y comunicación de la marca.
Muchas gracias por dejarnos participar en este curso y darnos tips claves para crecer profesionalmente y crecer nuestros negocios.
par ABRAR M A•
May 13, 2020
‘Varied & interesting’‘Used a good range of visual and discussion-based activities’‘Ready to use’ resources from professionals who are in touch with classroom practice.‘Incredibly informative’‘Useful Ofsted information on ‘Deep dives’’‘GCSE Pod – Heard of it but didn’t know how it worked until now.’‘A range of different activities/talks/presentations.’‘Found the take-away resources hugely helpful – thank you.’
par Luciana B M•
May 28, 2020
Ótimo curso, qualquer pessoa interessada em abrir seu próprio negócio, na área da alimentação e bebidas deveria fazê-lo. O curso aborda o mercado, dentro da perspectiva do marketing e tem uma vasta gama de materiais disponíveis, além dos vídeos com as aulas, tem slides muito completos, outras sugestões de leitura e vídeos de entrevistas com grandes nomes da indústria, abordando o tema discutido nas aulas.
par Batuhan K•
Jun 12, 2020
Prof. Troilo is amazing. He has good energy, his tonality, and the lengths of the courses are just right. Slides that provided with the course are really beneficial. And loved each interview and insights from the market-leading professionals. Quizzes and small questionnaires are mindfully selected and do require your knowledge about the topic. If you are in the Hospitality business, highly recommended.
par Suvidha S•
Aug 11, 2020
It was an amazing course, got to learn a lot on product and brand management. The interviews added in between helped to see the practical side of the matter. The speaker had a good command and excellent knowledge. "Think Big, Act small" The motto is something im going to keep in mind forever. This has overall helped me to have a better approach to my own small scale business.
par Brainerd P•
Aug 14, 2020
Absolutely brilliant! The course teacher, Gabriele Troilo, is a wonderful teacher who is passionate about his course and subject. He has gone out of his way to make sure we get a rounded learning experience of his subject. His passion and love for his subject can be seen in every interaction with him. Thank you. One of the best Coursera courses I have done! Cheers.
par Dorian S•
May 20, 2020
Thank yo for opening my horizons, , sto imparando l’italiano, sono distributore di caffè di Milano è Napoli negli Stati Uniti , and really helped me to keep myself neutral in all the possibilities the market can change. I would like to get more involved in the Ho.re.Ca, if you could give an advise will be very appreciated. Ci vediamo a Milano pronto.
par Diana A•
Aug 10, 2020
Excelente forma de plantear y describir el panorama para la industria de comida y bebidas. Para alguien que no se formo completamente en el área y empezó a trabajar en ella este curso es la perfecto para inducir a esta industria de una manera paulatina y sencilla con excelente visuales y ejemplos para que cualquiera pueda comprender y comparar.