In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Ce cours fait partie de la Spécialisation Transforming the Fashion Business
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À propos de ce cours
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCe que vous allez apprendre
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
Compétences que vous acquerrez
- Merchandising
- omnichannel processes
- Customer Journey Mapping
- retail strategy
- E-Commerce
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesProgramme de cours : ce que vous apprendrez dans ce cours
Fashion Retail Transformation
Retail Operational Planning for Future Business Models
Fashion E-Commerce
Fashion Distrbution Strategy for the Post-Pandemic Era
Avis
- 5 stars81,35 %
- 4 stars11,86 %
- 3 stars3,38 %
- 2 stars1,69 %
- 1 star1,69 %
Meilleurs avis pour FASHION RETAIL TRANSFORMATION
this course is amazing and it's help me understand about retailing much better than before!
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
À propos du Spécialisation Transforming the Fashion Business

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