À propos de ce cours
4.2
140 notes
46 avis
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success. So what can a learner expect to gain from this course? At the end of this course a learner: 1.) will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal); 2.) will be able to operate effectively within the new framework or model for starting a business (or any new endeavor), thus increasing their chances for success; and 3.) will be able to make the initial business startup decisions of what type of business to start, and what type of business owner to be. Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer. The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them.The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

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Clock

Recommandé : 5 hours/week

Approx. 16 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 5 hours/week

Approx. 16 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
7 minutes pour terminer

Specialization: Goals and Objectives

This module provides an overview of the learner goals and objectives of the series of courses in the specialization: “How to Start Your Own Business”. It also provides an explanation of how this course contributes to those goals and objectives....
Reading
1 vidéo (Total 7 min)
Clock
3 heures pour terminer

Mindset: What's Yours?

Reviews the concept of a mindset and discusses those that commonly hinder business startup. Identifies the internal and external components of a mindset....
Reading
2 vidéos (Total 12 min), 3 lectures, 1 quiz
Video2 vidéos
Lesson:What's Yours?5 min
Reading3 lectures
Overview of Course Assignments10 min
Are Entrepreneurs Born or Built10 min
Are Entrepreneurs Born or Made10 min
Clock
3 heures pour terminer

Mindset: Why Not?

Dispels myths associated with the internal components of a mindset with respect to starting a business....
Reading
2 vidéos (Total 19 min), 2 lectures, 3 quiz
Video2 vidéos
Lesson: Why Not? Part II10 min
Reading2 lectures
Anyone Can Start a Business10 min
Top Ten Myths of Entrepreneurship10 min
Quiz2 exercices pour s'entraîner
Practice Quiz One: What's Yours & Why Not10 min
Practice Quiz Two: Why Not?6 min

2

Section
Clock
1 heure pour terminer

Mindset: Why You?

Dispels myths associated with the external components of a mindset with respect to starting a business....
Reading
2 vidéos (Total 16 min), 2 lectures, 1 quiz
Video2 vidéos
Lesson: Why You Part28 min
Reading2 lectures
Entrepreneur vs. Small Business Owner, Defined10 min
The E-Myth Revisited Summary - Part 110 min
Quiz1 exercice pour s'entraîner
Practice Quiz Three: Why You? Pt16 min
Clock
1 heure pour terminer

Mindset: Why Now?

This module presents the arguement that one should not look for the right time for a defined business, but look for the right business for the time. It then goes on to show how....
Reading
1 vidéo (Total 10 min), 2 quiz
Video1 vidéo
Quiz2 exercices pour s'entraîner
Practice Quiz Four: Why Now?4 min
Graded Assessment: What's Yours?, Why Not?, Why You?, Why Now?30 min
Clock
5 heures pour terminer

Self-Assessment

...
Reading
4 vidéos (Total 27 min), 4 quiz
Video4 vidéos
How to become DRIVEN!7 min
Power of Industry Knowledge.7 min
Calculated Risk Taking9 min
Quiz2 exercices pour s'entraîner
Drive Recap Quiz6 min
Skill Quiz4 min

3

Section
Clock
1 heure pour terminer

The New Business Paradigm

In this module we show you how to apply your new found entrepreneurial mindset to those tasks and behaviors associated with starting or acquiring a business....
Reading
3 vidéos (Total 24 min), 2 lectures, 1 quiz
Video3 vidéos
The Art of the Process - Part 18 min
The Art of the Process - Part 29 min
Reading2 lectures
What is the New Paradigm of Business?10 min
The Idea Myth10 min
Quiz1 exercice pour s'entraîner
Practice Quiz 7: The New Paradigm4 min
Clock
29 minutes pour terminer

The Knock on Opportunity

One of the most consistent characterizations of an entrepreneur or business owner, after innovativeness, is the ability to recognize, evaluate, and exploit opportunities. This module shows how to find or create both....
Reading
1 vidéo (Total 9 min), 2 lectures
Reading2 lectures
Where Do Good Ideas Come From10 min
Entrepreneurial Opportunity: Is It an Illussion10 min
Clock
1 heure pour terminer

The Lean Scene

Perhaps no single area over the last few decades has done more for the position that entrepreneurhsip or business ownership are skills that can be learned than the Lean Startup movement started by Eric Reis. This module presents its principles....
Reading
4 vidéos (Total 27 min), 2 lectures, 2 quiz
Video4 vidéos
Lesson: Resign to Design - Part 28 min
Lesson:Lean Changes Everything - Part 16 min
Lesson:Lean Changes Everything - Part 26 min
Reading2 lectures
What is a Startup? First Principles10 min
E-Myth Revisted Summary-Part Two10 min
Quiz2 exercices pour s'entraîner
Practice Quiz 8: Process & Opportunity Principles10 min
Quiz: The New Business Paradigm & Principles16 min
4.2
Direction Signs

50%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par SPAug 6th 2018

I learned basic principles of starting a business as an entrepreneur. Very inspirational and useful to get correct mindset for business.

par ASFeb 14th 2016

Practical and useful... good for someone who has thought of opening a business, but who has never actually taken action.

Enseignants

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

À propos de Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

À propos de la Spécialisation How to Start Your Own Business

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.