Creating Personas

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En provenance du cours de Université Northwestern
Content Strategy for Professionals: Engaging Audiences
237 notes
Université Northwestern
237 notes
Cours 1 sur 5 dans Specialization Content Strategy for Professionals
À partir de la leçon
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Rencontrer les enseignants

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications