What is Content Strategy?

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En provenance du cours de Université Northwestern
Content Strategy for Professionals: Engaging Audiences
237 notes
Université Northwestern
237 notes
Cours 1 sur 5 dans Specialization Content Strategy for Professionals
À partir de la leçon
Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

Rencontrer les enseignants

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications