About this course: In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
| Basic Info | Course 4 of 5 in the Content Strategy for Professionals Specialization |
| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Introduction from Professor Lee
- Reading: What is Content Strategy?
- Reading: Course Content
- Reading: How Do I Get the Most Out of This Course?
- Reading: Meet the Team
- Video: The Importance of Visual Communication
- Video: Part 1: Understanding Gestalt Theory
- Video: Part 2: Effective Visual Communication
- Discussion Prompt: Share Your Examples
- Video: Text and Typography
- Video: Tips for Great Photography
- Video: Effective Video Storytelling
- Discussion Prompt: Create Your Own
- Video: Types of Social Communities
- Video: Passion vs Trigger Event Communities
- Video: Putting Social Communities to Work
- Discussion Prompt: Finding Experts and Influencers
- Video: Part 1: Developing Content for Social Communities
- Video: Part 2: Developing Content for Social Communities
- Video: Connecting Your Content with an Audience
- Discussion Prompt: Multi-media Deployment Plan
- Video: The Importance of Measuring Your Content
- Video: Types of Measurement Systems
- Video: Understanding Server-Based Analytic Systems
- Discussion Prompt: Extract Your Data
- Video: Analytic Terms to Measure Effectively
- Video: The Most Important Metrics to Measure
- Video: How Content Strategists Track Engagement
- Discussion Prompt: Share Your Data
- Reading: Take Back To Work Toolkit
- Reading: Join us for the Capstone!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Presenters with deep multiple layers of experience and confidence in their value. Clarity of highlighting specific points for presentations of this length. Obvious each person could spend days speaking about these topics. Thank you.
I got a solid foundation in Content Strategy and already see results in my work. The information I learned taking this MOOC helped me to come up with an insightful proposal at work! I am thankful for every minute I spent in this course.
I love this course! They really went in on different content in this one. Definitely recommend to content creators.
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Again Relevant and Valuable contents. Thanks Professor Lavine and Professor Lee for this great opportunity.