À propos de ce cours : In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
Enseigné par : Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Enseigné par : John Lavine, Founder, Professor and Director, Media Management Center
| Informations de base | Cours 4 de 5 dans Content Strategy for Professionals Specialization |
| Engagement | 1-3 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
- Vidéo: Introduction from Professor Lee
- Reading: What is Content Strategy?
- Reading: Course Content
- Reading: How Do I Get the Most Out of This Course?
- Reading: Meet the Team
- Vidéo: The Importance of Visual Communication
- Vidéo: Part 1: Understanding Gestalt Theory
- Vidéo: Part 2: Effective Visual Communication
- Discussion Prompt: Share Your Examples
- Vidéo: Text and Typography
- Vidéo: Tips for Great Photography
- Vidéo: Effective Video Storytelling
- Discussion Prompt: Create Your Own
- Vidéo: Types of Social Communities
- Vidéo: Passion vs Trigger Event Communities
- Vidéo: Putting Social Communities to Work
- Discussion Prompt: Finding Experts and Influencers
- Vidéo: Part 1: Developing Content for Social Communities
- Vidéo: Part 2: Developing Content for Social Communities
- Vidéo: Connecting Your Content with an Audience
- Discussion Prompt: Multi-media Deployment Plan
- Vidéo: The Importance of Measuring Your Content
- Vidéo: Types of Measurement Systems
- Vidéo: Understanding Server-Based Analytic Systems
- Discussion Prompt: Extract Your Data
- Vidéo: Analytic Terms to Measure Effectively
- Vidéo: The Most Important Metrics to Measure
- Vidéo: How Content Strategists Track Engagement
- Discussion Prompt: Share Your Data
- Reading: Take Back To Work Toolkit
- Reading: Join us for the Capstone!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
Excellent course!
Again Relevant and Valuable contents. Thanks Professor Lavine and Professor Lee for this great opportunity.
I absolutely enjoyed this course too. The content was very comprehensive and meaningful.
However, I would repeat one feedback for all these courses:
I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.
If you can check and rectify that for future students it will be great!
Thanking You
Saradwati Chatterjee