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Avis et commentaires pour d'étudiants pour Drug Commercialization par Université de Californie à San Diego

1,076 évaluations
198 avis

À propos du cours

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (, Drug Development ( and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Meilleurs avis


7 janv. 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.


9 nov. 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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126 - 150 sur 199 Avis pour Drug Commercialization

par Raphael K G

27 déc. 2019

Very resourceful

par SER Y

19 sept. 2019

Very informative

par Janika M

4 mars 2021

great learning.

par Ali H O A H

22 déc. 2020

Thank you all!!

par Dr. S T

17 oct. 2020

nice experience


11 août 2020

Love the course

par Prasun N

19 juin 2020

great learning

par Sarang U T

24 mars 2022

nice Platform

par �ADITI P

24 sept. 2020


par Utku U

8 avr. 2020


par Sourav M

3 nov. 2018

Thank you.


28 mai 2020


par Afroj K

19 mai 2020


par Ngân Đ N T

30 nov. 2020

Love it

par Lokesh

19 oct. 2020


par MRS. S

26 août 2020



26 nov. 2021


par Mintu S T

30 sept. 2020


par Atocha C S

29 nov. 2017


par Md. R Q S

11 sept. 2020


par Farhan s

24 avr. 2021


par 19BBT006-ANASWAR S B B B

13 sept. 2020


par Uma M K

17 juil. 2020


par Mohammad j s

25 sept. 2017


par Julen D L C

12 janv. 2020

The course is pretty good and really interesting, but it is too out-of-date. I think that this course would win a lot if actualized. Sometimes, the content should be more accurate, and in order to make it more useful for (future) workers on the pharmaceutical industry, I think this scheme should be followed in all subjects: present a topic --> main keys to follow when working on this area --> practical examples. Thank you!