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Avis et commentaires pour d'étudiants pour Drug Commercialization par Université de Californie à San Diego

4.7
étoiles
1,076 évaluations
198 avis

À propos du cours

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Meilleurs avis

JR

7 janv. 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AM

9 nov. 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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101 - 125 sur 199 Avis pour Drug Commercialization

par Joy P S

18 avr. 2022

easy learning and very understandable.

par Christian V B

6 oct. 2019

Very informative and helpful course.

par Akshay S S

2 juil. 2019

This course is really helpful for me

par Souparna K

26 sept. 2021

It really help me to gain knowledge

par 2199_Lý B T

27 août 2020

Thank you verymuch for the course!

par Brett M

25 sept. 2019

Excellent overview and introduct

par YOMBOHORA C

31 juil. 2021

INteresting in my fututure life

par Meenakshi

11 mai 2022

They have been really helpful!

par Md. M R

24 mars 2021

Really was a great experience.

par Soumya S

18 oct. 2019

I liked the course very much.

par Ow Y Y K

10 août 2020

Interesting and applicable!

par Milind H I

22 juil. 2020

very good knowledge booster

par debaprasad g

30 juin 2020

Very informative sessions.

par Ewmi H R

8 oct. 2020

A well structured course.

par Chalita

27 juin 2021

It's really good course.

par Tarek R

22 sept. 2021

Good One Learned a lot.

par Matías G

11 août 2020

Very good introduction

par Srinivasa R S

13 août 2020

Very good Refresher

par E01200514-GOWTHAM R B B

20 sept. 2020

Good course for me

par Tao Z

19 nov. 2019

Impressive courses

par Tetiana K

31 déc. 2020

Great information

par Jacob S

10 nov. 2020

Excellent course!

par Raneen A A A

24 sept. 2020

It's great course

par Aula

6 janv. 2020

Thank you so much

par Harini

29 juin 2020

It's very useful