About this course: The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.
Who is this class for: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.
Taught by: Williams S. Ettouati, Pharm.D., Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.
Skaggs School of Pharmacy and Pharmaceutical Sciences
Taught by: Joseph D. Ma, Associate Professor of Clinical Pharmacy
Skaggs School of Pharmacy and Pharmaceutical Sciences
| Level | Beginner |
| Commitment | 3-4 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Welcome!
- Video: Pharmacoeconomics in Drug Development I
- Video: Pharmacoeconomics in Drug Development II
- Video: Pharmacoeconomics in Drug Development III
- Discussion Prompt: Quality of Life: What's of greatest importance in your world?
- Video: Pharmacoeconomics in Drug Development IV
- Video: Pharmacoeconomics in Drug Development V
- Discussion Prompt: What's interesting on http://www.ispor.org
- Reading: Lecture Slides
- Reading: A new Master Degree in Science in Drug Development & Product Management at UCSD
- Video: Intellectual Property Strategy & BioSimilars I
- Video: Intellectual Property Strategy & BioSimilars II
- Reading: Update on pay-for-delay
- Video: Intellectual Property Strategy & BioSimilars III
- Video: Intellectual Property Strategy & BioSimilars IV
- Video: Intellectual Property Strategy & BioSimilars V
- Reading: Lecture Slides
- Video: Marketing Pharmaceuticals & Biotechnology Drugs I
- Video: Marketing Pharmaceuticals & Biotechnology Drugs II
- Video: Marketing Pharmaceuticals & Biotechnology Drugs III
- Video: Marketing Pharmaceuticals & Biotechnology Drugs IV
- Discussion Prompt: Social Media: How is it changing things?
- Video: Marketing Pharmaceuticals & Biotechnology Drugs V
- Discussion Prompt: Orphan drug successes?
- Video: Marketing Pharmaceuticals & Biotechnology Drugs VI
- Reading: Lecture Slides
- Video: Managed Markets and Sales Strategy I
- Video: Managed Markets and Sales Strategy II
- Discussion Prompt: How will the increase in public-funded coverage change things?
- Video: Managed Markets and Sales Strategy III
- Video: Managed Markets and Sales Strategy IV
- Video: Managed Markets and Sales Strategy V
- Reading: Lecture Slides
- Video: Strategic Alliances
- Video: Strategic Alliances and Deals in 2015
- Video: Structuring and Negotiating Alliances
- Discussion Prompt: What would you seek advice on?
- Reading: Lecture Slides
- Video: Business Models and Portfolio Management Part 1
- Video: Business Models and Portfolio Management Part 2
- Discussion Prompt: Which market business model most interests you?
- Video: Business Models and Portfolio Management Part 3
- Video: Business Models and Portfolio Management Part 4
- Video: Business Models and Portfolio Management Part 5
- Reading: Lecture Slides
- Video: Academic Industry partnership "Various models, Various outcomes" I
- Video: Academic Industry partnership "Various models, Various outcomes" II
- Video: Academic Industry partnership "Various models, Various outcomes" III
- Video: Academic Industry partnership "Various models, Various outcomes" IV
- Video: Academic Industry partnership "Various models, Various outcomes" V
- Video: Academic Industry partnership "Various models, Various outcomes" VI
- Discussion Prompt: Do you know of any interesting partnerships?
- Reading: Lecture Slides
- Video: From Start up to Success in Biotech I
- Video: From Start up to Success in Biotech II
- Video: From Start up to Success in Biotech III
- Video: From Start up to Success in Biotech IV
- Video: From Start up to Success in Biotech V
- Discussion Prompt: What's your most important take-away?
- Reading: Lecture Slides
- Reading: Congratulations and Thanks!
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
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| Earn a shareable Course Certificate | Not available | Available |
Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.
Good introduction for those not in industry but quite easy for those who are
It was really helpful as a peson with a backgound on biochemistry but so little knowledge in the commercial side of pharma. Definitely recommended.
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NR
onboarding to discover the US and EU market, very few examples on Pharmerging countries