À propos de ce cours : Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
Les destinataires de ce cours : The program targets participants across diverse educational backgrounds that share the enthusiasm for exploiting technology to create business value. Government sector employees active in the implementation of large-scale technology initiatives will also benefit from this program. Some basic knowledge of business concepts and terms would be useful.
Créé par : Indian School of Business
Enseigné par : Deepa Mani, Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems
| Informations de base | Cours 1 de 6 dans Business Technology Management Specialization |
| Niveau | Beginner |
| Langue | English, Sous-titres : Vietnamese |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Technology-Enabled Disruptions
In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.
7 vidéos, 3 lectures
- Vidéo: Course Introduction
- Cuadro de aviso de la discusión: Learner introduction
- Vidéo: Clayton Christensen's Disruptive Innovation Framework
- Vidéo: The Nature of Technology Led Disruptions
- Cuadro de aviso de la discusión: Knowledge sharing about technology-led disruption in your industry
- Leyendo: Case Study: Sony, India
- Vidéo: Case Discussion: The Incumbent Value Network in the Music Industry
- Vidéo: Case Discussion: Waves of Technology Disruption in the Music Industry
- Vidéo: Case Discussion: Impact of Technological Innovation on Consumers and Artists
- Vidéo: Case Discussion: Impact of Technological Innovation on the Recording Company
- Leyendo: Suggested Readings
- Leyendo: Where to seek help
- Revisión por el compañero: Disruptive or Sustaining Innovation?
Noté: Analysis of disruption of the education sector
Noté: Identification of a Disruptive Innovation
SEMAINE 2
Online Business Models
This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.
5 vidéos, 1 lecture
- Vidéo: Introduction to Two Sided Platform Mediated Networks
- Vidéo: Management Challenges for Networked Businesses
- Vidéo: Winner-take-all nature of competition amongst platform models
- Cuadro de aviso de la discusión: Share examples of 2-sided platforms
- Vidéo: Response to Winner-take-all competition
- Vidéo: Differences between platform and merchant models
- Leyendo: Suggested Readings
Noté: Identifying Platform Models
Noté: Merchant versus Platform Models
SEMAINE 3
Designing Information Capabilities for Competitive Advantage
This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.
5 vidéos, 2 lectures
- Vidéo: The Strategic Import of Information Capabilities
- Leyendo: Case Study: Reliance Energy
- Vidéo: Operating Models (Part 1)
- Vidéo: Operation Models (Part 2)
- Vidéo: Enterprise Systems
- Vidéo: A Portfolio Approach to Managing IT Investments
- Cuadro de aviso de la discusión: Share experience of an IT project implementation
- Leyendo: Suggested Readings
Noté: Critical Success Factors for ERP Implementations
Noté: Operating Model Design
Noté: IT Portfolio Management
SEMAINE 4
Social Networks and Enterprise 2.0
This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.
5 vidéos, 2 lectures
- Vidéo: Network IT - Collaborative Communities
- Vidéo: Network Analytics at MASTERFOODS
- Vidéo: Network IT - Contests
- Vidéo: Open Innovation Models
- Cuadro de aviso de la discusión: Two minute paper
- Vidéo: Interview with Harishankaran K, HackerRank
- Leyendo: Suggested Readings
- Leyendo: References
Noté: Samsung "Free the TV"
Noté: Prediction Markets vs. Polls
Noté: Open vs. Closed Innovation
Noté: Digital Transformations: Final summative assessment
FAQ
Comment cela fonctionne
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Créateurs
Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
Outstanding contents, and very concise and detailed explanation.
I deeply recommend this course!
Well explained and ea
Learnt a lot of insights of the various forms of online business models. A very well conducted session with interesting case studies.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
Amazing Trainer and great content. I really enjoyed this course.