About this course: Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.

Who is this class for: The program targets participants across diverse educational backgrounds that share the enthusiasm for exploiting technology to create business value. Government sector employees active in the implementation of large-scale technology initiatives will also benefit from this program. Some basic knowledge of business concepts and terms would be useful.

Created by: Indian School of Business

Taught by: Deepa Mani, Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems

Basic Info	Course 1 of 6 in the Business Technology Management Specialization
Level	Beginner
Language	English, Subtitles: Vietnamese
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.6 stars Average User Rating 4.6See what learners said

Syllabus

WEEK 1

Technology-Enabled Disruptions

In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.

7 videos, 3 readings

Video: Course Introduction
Discussion Prompt: Learner introduction
Video: Clayton Christensen's Disruptive Innovation Framework
Video: The Nature of Technology Led Disruptions
Discussion Prompt: Knowledge sharing about technology-led disruption in your industry
Reading: Case Study: Sony, India
Video: Case Discussion: The Incumbent Value Network in the Music Industry
Video: Case Discussion: Waves of Technology Disruption in the Music Industry
Video: Case Discussion: Impact of Technological Innovation on Consumers and Artists
Video: Case Discussion: Impact of Technological Innovation on the Recording Company
Reading: Suggested Readings
Reading: Where to seek help
Peer Review: Disruptive or Sustaining Innovation?

Graded: Analysis of disruption of the education sector

Graded: Identification of a Disruptive Innovation

WEEK 2

Online Business Models

This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.

5 videos, 1 reading

Video: Introduction to Two Sided Platform Mediated Networks
Video: Management Challenges for Networked Businesses
Video: Winner-take-all nature of competition amongst platform models
Discussion Prompt: Share examples of 2-sided platforms
Video: Response to Winner-take-all competition
Video: Differences between platform and merchant models
Reading: Suggested Readings

Graded: Identifying Platform Models

Graded: Merchant versus Platform Models

WEEK 3

Designing Information Capabilities for Competitive Advantage

This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.

5 videos, 2 readings

Video: The Strategic Import of Information Capabilities
Reading: Case Study: Reliance Energy
Video: Operating Models (Part 1)
Video: Operation Models (Part 2)
Video: Enterprise Systems
Video: A Portfolio Approach to Managing IT Investments
Discussion Prompt: Share experience of an IT project implementation
Reading: Suggested Readings

Graded: Critical Success Factors for ERP Implementations

Graded: Operating Model Design

Graded: IT Portfolio Management

WEEK 4

Social Networks and Enterprise 2.0

This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.

5 videos, 2 readings

Video: Network IT - Collaborative Communities
Video: Network Analytics at MASTERFOODS
Video: Network IT - Contests
Video: Open Innovation Models
Discussion Prompt: Two minute paper
Video: Interview with Harishankaran K, HackerRank
Reading: Suggested Readings
Reading: References

Graded: Samsung "Free the TV"

Graded: Prediction Markets vs. Polls

Graded: Open vs. Closed Innovation

Graded: Digital Transformations: Final summative assessment

FAQs

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Creators

Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.

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Ratings and Reviews

Rated 4.6 out of 5 of 104 ratings

Amazing and I highly recommend this course .

Liked the course content.

excellent professor, excellent work.. very enlightening

An amazing course for people seeking to undertake Digital Transformation projects in their organizations. Prof. Deepa Mani is very lucid and crisp in her explanation of concepts. The case studies and supplementary reading materials are also very informative. Go for the course.