Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
Ce cours fait partie de la Spécialisation Business Technology Management
Digital Transformations
proposé par
À propos de ce cours
4.7
260 notes
Compétences que vous acquerrez
Business TransformationDigital StrategyBusiness ModelDisruptive Innovation
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Technology-Enabled Disruptions
In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.
7 vidéos (Total 70 min), 3 lectures, 3 quiz
7 vidéos
Course Introduction8 min
Clayton Christensen's Disruptive Innovation Framework14 min
The Nature of Technology Led Disruptions8 min
Case Discussion: The Incumbent Value Network in the Music Industry7 min
Case Discussion: Waves of Technology Disruption in the Music Industry8 min
Case Discussion: Impact of Technological Innovation on Consumers and Artists9 min
Case Discussion: Impact of Technological Innovation on the Recording Company12 min
3 lectures
Case Study: Sony, India45 min
Suggested Readings45 min
Where to seek help10 min
1 exercices pour s'entraîner
Identification of a Disruptive Innovation2 min
Semaine
2Online Business Models
This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.
5 vidéos (Total 58 min), 1 lecture, 2 quiz
5 vidéos
Management Challenges for Networked Businesses10 min
Winner-take-all nature of competition amongst platform models5 min
Response to Winner-take-all competition10 min
Differences between platform and merchant models18 min
1 lectures
Suggested Readingss
1 exercices pour s'entraîner
Identifying Platform Models2 min
Semaine
3Designing Information Capabilities for Competitive Advantage
This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.
5 vidéos (Total 68 min), 2 lectures, 3 quiz
5 vidéos
Operating Models (Part 1)11 min
Operation Models (Part 2)12 min
Enterprise Systems13 min
A Portfolio Approach to Managing IT Investments15 min
2 lectures
Case Study: Reliance Energy45 min
Suggested Readings30 min
1 exercices pour s'entraîner
Operating Model Design5 min
Semaine
4Social Networks and Enterprise 2.0
This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.
5 vidéos (Total 70 min), 2 lectures, 4 quiz
5 vidéos
Network Analytics at MASTERFOODS7 min
Network IT - Contests9 min
Open Innovation Models24 min
Interview with Harishankaran K, HackerRank19 min
2 lectures
Suggested Readings45 min
References10 min
2 exercices pour s'entraîner
Prediction Markets vs. Polls2 min
Open vs. Closed Innovation2 min
4.7
84 avis14%
a commencé une nouvelle carrière après avoir terminé ces cours
20%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
par CM•Jul 8th 2018
Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.
par RC•Aug 2nd 2017
Great learning experience. Could apply what I learnt immediately onto my work. Thanks a lot to Coursera for making it possible to be part of an ISB course
Enseignants
Deepa Mani
Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked EconomyInformation Systems
À propos de Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
À propos de la Spécialisation Business Technology Management
Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage.
Video: Professor Deepa Mani speaks about the Specialization
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
