Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
Ce cours fait partie de la Spécialisation Business Technology Management
Digital Transformations
Offert par
À propos de ce cours
Learner Career Outcomes
12%
21%
Compétences que vous acquerrez
Learner Career Outcomes
12%
21%
100 % en ligne
Cours 1 sur 6 dans le
Dates limites flexibles
Niveau débutant
Approx. 25 heures pour terminer
Anglais
Programme du cours : ce que vous apprendrez dans ce cours
Technology-Enabled Disruptions
In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.
Online Business Models
This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.
Designing Information Capabilities for Competitive Advantage
This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.
Social Networks and Enterprise 2.0
This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.
Meilleurs avis pour Digital Transformations
Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.
Great learning experience. Could apply what I learnt immediately onto my work. Thanks a lot to Coursera for making it possible to be part of an ISB course
Enseignant
Deepa Mani
Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked EconomyÀ propos de Indian School of Business
À propos du Spécialisation Business Technology Management
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.