The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
Ce cours fait partie de la Spécialisation Marketing numérique
À propos de ce cours
- 5 stars81,34 %
- 4 stars12,21 %
- 3 stars3,54 %
- 2 stars1,15 %
- 1 star1,73 %
Meilleurs avis pour THE DIGITAL MARKETING REVOLUTION
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Great course, Aric is engaging and explains really well. Case studies are always interesting. I have definitely learned many new things that I will take with me. Thanks!
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
À propos du Spécialisation Marketing numérique
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