Chevron Left
Retour à Digital Marketing Capstone

Avis et commentaires pour d'étudiants pour Digital Marketing Capstone par Université de l'Illinois à Urbana-Champaign

566 évaluations

À propos du cours

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


14 août 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


18 oct. 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

Filtrer par :

1 - 25 sur 167 Avis pour Digital Marketing Capstone

par Vishaka H

28 mars 2017

par Erika P P

19 juin 2017

par Danielle L

29 oct. 2018

par Arvy S

12 févr. 2016

par C

29 nov. 2020

par Melissa R

11 févr. 2021

par Gisela S

23 juin 2020

par Andre C

13 mai 2020

par Jeffrey T L

8 mai 2020

par Deep J G

15 août 2020

par Akash M

5 déc. 2017

par Alexandr V

14 mai 2021

par Luca J

3 sept. 2020

par Sonja M

29 mai 2018

par Jardel B d S

13 nov. 2018

par Andrey S

21 avr. 2016

par John C

4 févr. 2019

par Pascal A S

27 mai 2018

par Rashmi P

8 mai 2018

par Gopakumar V S

26 févr. 2018

par Antoni B

27 juin 2017

par Tumelo M

2 janv. 2019

par Anand M

2 juil. 2017

par Amilcar J L R

28 mai 2021

par Han Z

6 févr. 2016