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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,204 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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676 - 690 sur 690 Avis pour Digital Marketing Analytics in Practice

par Destinee A G

22 avr. 2020

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

par Divya A

20 janv. 2019

too basic. Relevant for someone who has no background of analytics at all.

par Danilo J d C J

7 août 2016

For a practice course I found that was full of theory

par Ankit K

10 févr. 2017

Its theoretical.No practical project to do

par Mohamed E H

18 juil. 2020

Outdated materials, readings and articles

par Mayank S

22 juil. 2020

I found it a bit disappointing

par Onkar A R

1 août 2022

Not received certificate

par P S K

7 déc. 2016

Not that helpful for me

par Rishab H

26 avr. 2017

expected so much more!

par Vanni F

8 avr. 2022

Repeating the comments I gave to the course "Digital Marketing Analytics in Theory":

I found the course very superficial, with very little to take away.

Even more disappointing in this case, considering that the course title suggests some learnings around practical application.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

par Chaitanya J

31 juil. 2021

All the content provided in the course just beats around the bush. No real skills can be gained through this course.

par Siddharth S

7 mai 2021

Mostly theory, no interest to pursue this course except for the certificate. Need to add more case studies

par sruthy s

14 juin 2021

no certificate after completing the course

par Tianci Z

1 févr. 2021

Very poorly designed course.

par Rashmi

16 août 2021

I want certi asap!