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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,099 évaluations
663 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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476 - 500 sur 649 Avis pour Digital Marketing Analytics in Practice

par Brett C M

22 oct. 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

par Apoorv S

9 janv. 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

par Ana S

15 mars 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

par Beth H

25 août 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

par Nelson D C G

8 févr. 2016

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

par João T D G

9 avr. 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

par Carlos A P P J

19 avr. 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

par PETE C

13 mars 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

par CHEN L

4 mars 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

par Jaspreet K

21 mars 2020

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

par Valeriia C

1 avr. 2016

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

par Bjorn D L

15 mai 2020

Some of the available readings are not up to date or are no longer present in the given links.

par Viviana G T

24 févr. 2020

The content is useful but I would have loved to see practical examples instead of just theory.


30 janv. 2021

Too much data and lectures, but would be helpful for those actually striving for this career.

par Henry L

2 févr. 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

par Victor C

8 août 2016

It's great to learn from someone so high up in the industry and knowledgeable in this field.

par Nicolay K

19 oct. 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

par Abdulaziz M

20 août 2020

Was a great and insightful course. Could be made even better with more real life examples.

par Christian M N

29 sept. 2020

Very good course, but it would be interesting to add some more practice for the students.

par jing g

21 mars 2020

I hope the instructor can teach more practical skills of common analysis softwares.

par nasreddine H

15 sept. 2015

Good intro to implement marketing analytics principal, especially lecture 5 onward.

par Smith M

11 sept. 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.

par Ana L B

16 août 2016

I liked the 5 highlights per lesson - it helped recap the most important content.

par Dove

7 déc. 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

par Karin E

22 févr. 2021

Gained interesting insights, course was well structured and easy to follow!