Sep 01, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
Aug 08, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
par Reber E J•
Feb 18, 2018
Gave a useful insight in digital analytics. However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.
par Daniela A G R•
Apr 13, 2020
This course gives a nice overview on every step necessary during the Marketing Analytics Process, giving many tools and key concepts to have in mind and execute better analysis on our data in order to generate better decisions based on it
par Eleni R•
Sep 28, 2016
I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.
par George T•
Mar 01, 2020
This course gives the students the basic concepts of the digital marketing analytical tools. Even there is no chance to practice in the class, the students can find the resources to learn these tools and apply it in the business.
par Ryan H•
Jul 24, 2019
Waiting for others to submit work or grade your work is more time consuming than the course itself. Theres a question I was possibly wrong about, or others were wrong and graded mine as wrong when I was right? Ill never know!
par Fereydoon G M•
Feb 20, 2019
As it has said in the course, there is not any technical stuff here.
I personally enjoyed it because of the new material I learned about marketing, analytics and research.
Take the other analytics course for better insight.
par Christophe J•
Feb 09, 2016
Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.
Jul 06, 2020
I believe in professionalism of the people who created this course and that they have brought great value to it, but from the side of the student, it is very boring course, not motivating to continue at all.
par Siddharth C•
Sep 23, 2020
This is one of the courses used most in the Capstone Project. The readings are useful. Look at merging this course with the Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
par Etsuko Y•
Apr 25, 2020
It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.
par Shahil S•
Jun 09, 2020
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
par Julia W•
Jan 14, 2020
Some of the articles linked are outdated and not even exist on the linked pages ;) But generally, the course was full of helpful informations and more practical than other courses I took.
par Daniel K•
Dec 14, 2019
Learned a whole lot about Digital Analytics in Marketing. An even more practical application of the knowledge gathered would have been even better though (as implied by the course title).
par Camilo A R•
Jun 20, 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
Sep 21, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Ivelin N•
May 03, 2020
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
par Serban S•
Mar 14, 2016
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
par Yash D•
Oct 16, 2015
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
par Maria A L•
Feb 15, 2018
For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves
par Trendha H•
May 26, 2020
I learned a lot about how to actually apply what I learned in the digital analytics in theory. However, there was a lot of repetition, which could have been avoided.
par Alok K•
Oct 09, 2019
I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.
par Bryan A C S•
Aug 17, 2020
There should be a real project where we could really build something useful, e.g. conduct an analysis using R and the jupyter notebook and create a report!
par Jee L•
Apr 26, 2018
This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.
par Carlos A A•
Feb 24, 2016
I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.
par Eugene T•
Feb 16, 2016
Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts