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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

2,853 évaluations
606 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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226 - 250 sur 592 Avis pour Digital Marketing Analytics in Practice

par Paihar S D

Aug 04, 2020

Thank you So much for your valuable guidance

par Surush U

May 11, 2020

A brilliant course with brilliant professor

par Suku M

Jun 07, 2018

well structured and nicely laid out course

par Roberto E A A

Aug 29, 2015

Best course series I've taken on Coursera!

par Ndayisenga J I

Sep 30, 2020

could you give me the certificate please


Sep 09, 2019

Very very nice course with good modules

par Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

par Nabilla M

Apr 16, 2018

I learned, a lot! Having so much fun :)

par Dunja S R

May 28, 2018

It is a very good introduction course.

par Vicha R B

May 16, 2018

This is so much fun course I ever had.

par Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.

par Ahmed S

Sep 09, 2016

Great Course , thank you Kevin Hartman

par Iryna

Apr 15, 2016

Good theoretical and practial lessons.

par Maxie R V F R

Oct 02, 2020

Good exposure to Digital Marketing !

par Edson d O V

May 03, 2018

Good Course! Great Specialization!!!

par Mai L

Dec 04, 2017

Very interesting and helpful course!

par Marcio

Jun 24, 2017

Amazing course with a great content.

par Siddharth

Jul 09, 2020

Not an easy course to learn,but fun

par ADIL A

May 11, 2020

Very great addition in my knowledge

par Hassan S

Jan 31, 2018

Great course. Strongly recommended.

par Jaime O Z

May 21, 2018

Great course. Totally recommended.

par Raphael d S

Feb 12, 2018

I was very pleased with the course

par Hamza H

Dec 19, 2015

Excellent Course. Quality classes.

par Chloe c

Apr 05, 2020

very useful information to learn!

par Simon P d G

Apr 11, 2018

just need an update of the course