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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

2,980 évaluations
643 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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176 - 200 sur 629 Avis pour Digital Marketing Analytics in Practice

par Gopakumar V S

12 nov. 2017

It is very helpful more the beginners, to know the basics of digital marketing.

par Fausto O

22 nov. 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

par Madhu T

5 juin 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

par Andrea R

4 mai 2016

Excellent! The way the Professor explains the opics is very clear and engaging

par Gabriel N O

16 nov. 2018

Great Course !! Analytic tools , processes and practices very well explained.

par Amr A

28 nov. 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

par Milan M

30 mai 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

par olga

15 janv. 2018

I liked the final module covering the principles of good data vizualization

par Sean R

19 avr. 2017

If you took the first course, this is a must to complete the whole picture.

par Omar M

13 déc. 2016

Very good insights and formation for the professional on digital marketing.

par Miguel M

21 sept. 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

par Tumelo M

11 sept. 2019

This course gave me a clear practical understanding of Analytics. Love it!

par nicolas a

27 oct. 2020

the course is great i have been learning a lot since I started the course

par silvana a a h

8 oct. 2020

This course is very helpful for each marketer. the instructor was perfect

par Dedi P

16 juin 2020

The lessons taught here are enough to boost my career to the next level.

par C.A T

7 août 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

par Ayman G

13 juil. 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

par Orangel A

28 oct. 2019

Excellent course !!! The tools it shows totally help digital marketing.

par Amanda F L

29 mai 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

par Jaime R

27 nov. 2015

Awesome very concrete course on the practicalities of digital marketing

par hailing x

24 juil. 2017

Good class to systematically review the marketing analytics processes.

par January C

24 mai 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

par Vidhya R

30 mars 2017

Loved the structure of the course. It was a great learning experience!

par Olayinka O A

26 juin 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.


3 juil. 2018

The course gave out a clear practical approach to marketing analytics