Chevron Left
Retour à Digital Marketing Analytics in Practice

Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,241 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Filtrer par :

651 - 675 sur 696 Avis pour Digital Marketing Analytics in Practice

par Sebastián Q

26 sept. 2019

Good content, but the course is somehow outdated

par Jorge C

20 févr. 2019

I don't think the example were practical enough.

par Kirsten V

22 mars 2018

It's good, but some of the content felt outdated

par Muhammad S A

31 juil. 2020

Too basic. more in depth would have been better

par Apichaya

10 janv. 2016

Good High Level understanding of Analytics

par Gunjan S

29 mai 2020

Please help me out to get the certificate

par Nikhil K

26 oct. 2016

nice but doesnt give you much knowledge

par Renu M

8 août 2017

Repetitive as compared to module 2.

par Spyros A

17 oct. 2017

I expected more hands-on exercises

par Niovi

17 juin 2016

I expected it to be far more

par Aleksandr B

23 août 2015

It was too easy for me.

par Abhishek S

23 oct. 2017

Good foundation course

par Pason P H

24 avr. 2016

Not practical enough

par Kalyani S

4 oct. 2020

Very few examples.

par Yolanda M

16 avr. 2017


par Pascal A S

22 janv. 2018



14 juil. 2017

Good !

par Welcome k M

24 janv. 2022


par Guilherme S

17 oct. 2015


par roberto m a

24 janv. 2021


par Евгений Б

6 oct. 2015

When going through the Theory course, I often wondered why the assignments are so abstract and theoretical, and I thought that maybe when we come to practice, we will be able to do something with our hands. No way! While reinforcing the theoretical background (mostly repeating same postulates from the Theory course), this course contributes very little to its name (practice). Only the last module on presenting goes a little further than making you ponder on abstract themes. This is surprising - there are lots of practical tools discussed in the course, and you have no opportunity to get hands on at least one of them (except Google Trends) and evaluate it, at least for primitive purposes. Why does the teacher not take the example of the brilliant Aric Rindfeisch's course Marketing in the Digital World with really well-crafted practical assignments?

par William R W

9 août 2015

I appreciate this course and the instructor's time, but so far I haven't really learned anything.

The structure of every lesson is:

"1. Here are the 5 things we're going to cover. 2. Name (not explain) those 5 things. 3. Here are the 5 things we covered"

I think there's a lot of potential for this course in the long run. I would advise having a professor from Illinois who is not in the business school take this course and get their feedback. I believe the instructor is very smart and experienced in this area, so this is definitely a course that could grow into a Coursera essential.

par Melissa R

13 août 2020

This course is really similar to the previous one and my opinion for both: disappointed and boring. Pr Kevin Hartman may be a talented Google Analyst, he's not a very good teacher - his speech sounds boring, and he doesn't give any additional information compared to what is written. Only theory, no deep study case. Still some good concept to learn but it's repetitive. Finally, compared to other classes, this course is not updated ... And I assume that tools have changed a lot for the past 5 years.

par Stephan H

15 sept. 2016

Again the content and presentation is great.

But the web site is getting really annoying, especially in the assignment area. The editor is faulty and on the submission on visualization you cannot use visualizations(!) to make your point due to technical limitations (can't paste charts or screenshots).Sometimes verification does not work.

Support is sometimes very good, sometimes useless, depends with whom you chat.

par Tharma P

26 avr. 2020

Another subpar course, similar like the previous course thought by the instructor. I am only not giving it a 1-star because there were some new concept for marketing beginners like me, but the concepts were not explained beyond simple definitions and there were no proper case studies to apply the concept. The material was largely a repetition of the previous theory course.