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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,241 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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626 - 650 sur 696 Avis pour Digital Marketing Analytics in Practice

par Saumya T

5 juin 2020

I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.

par Devon M

6 déc. 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

par Shalakha P

15 mars 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

par Pedro C

26 oct. 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

par Rick C

26 mars 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

par Khushkool K

26 juin 2017

Good course material. It should focus more on the tools rather than the theory part of it.

par SEDA N D

15 oct. 2020

This course was a brief intro to digital marketing analytics, not what I expected.

par Gargayee N

22 févr. 2017

hands on experience based content would have been appreciated, Its a good course.

par Neda H

8 juil. 2016

not enough practical examples. the information is providede on a bit higher level

par Lipan G

7 juin 2020

Apart from theory some practical lessons in R could have been implemented.

par Nikhil N

8 mai 2018

The nam says theory but it was kind of too much of theory without examples

par Sangeeta D

21 juil. 2020

The course could have had more practical application based assignments.

par Xueyan X

30 avr. 2019

Informative course; messy organization (readings, assignments, quizzes)

par Elsa V

2 oct. 2020

This course explains excellent materials. But no hands-on practice.

par Ashley A

14 nov. 2015

Fruitful course(mainly last few lectures) on data presentation.

par Arvy S

12 févr. 2016

Same as the theory class not much examples or case studies....

par Thomson J

17 févr. 2017

Good course for basic information about digital analytics.

par Luo J

16 févr. 2017

I wished the content and the tests were more challenge.

par Priyanka A m

18 oct. 2020

It was good but expected some more technical aspects

par Harinarayan B

22 juil. 2020

ID verification takes too long. Please look into it,

par Viktor K

6 mai 2020

Not much practice, very primitive examples and tasks

par Kanakavally R

6 mars 2020

It gives an overview of various tools available. But

par Stefan S

3 oct. 2015

Interesting but not much practice despite the title.

par Ye Z

16 nov. 2015

A little too simple and too broad. Overall it's ok.

par Karem O

6 août 2019

More exercises and real practice would be helpful.