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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,120 évaluations
673 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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551 - 575 sur 659 Avis pour Digital Marketing Analytics in Practice

par Raj

22 oct. 2019

Highly useful course

par amir s

23 janv. 2017

It is a good course

par Jacky Y

6 mars 2016

No actual practice

par Ahmed Z

14 mars 2016

Great. Thank you.

par K.S.Bhuvanesh

14 sept. 2015

Awesome course

par Sunidhi P N

24 août 2020

Amazing info

par Weili Y

7 oct. 2017

Very useful~

par Nikhil G S

27 mars 2020


par Suresh B

17 févr. 2017

It was good

par Egor S

6 mai 2016

I love it!

par SANO A

18 août 2016


par Venkatesh m

25 sept. 2020


par Sani K

21 sept. 2020


par sherif E A R

19 juil. 2020


par Muthu k

27 avr. 2020


par qizhou c

6 févr. 2020


par Ahmed S M A

23 mai 2018


par Svetlana I

13 févr. 2018


par Bishoy m

24 juil. 2017



20 oct. 2020


par Muhammad S A

25 sept. 2020


par Vasundhara S

13 sept. 2020


par Angeline M

5 févr. 2019

For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.

I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.

par Priti M

19 déc. 2017

Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice". The It was like a constant puzzle to gulp lot of information on types, channels and methods of analyizing data at a given video without actually practicing literally. An assignment would have been better to make the videos understand better. To be honest this is the only course I am not confident about amongst all the three courses I have taken so far.

par Andrew S

22 mars 2016

I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.