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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,778 évaluations
584 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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501 - 525 sur 572 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par SHASHWAT G

Jun 20, 2020

The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.

par joy

Jun 21, 2018

Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.

par Saumya T

Jun 05, 2020

I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.

par Devon M

Dec 06, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

par Shalakha P

Mar 15, 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

par Pedro C

Oct 26, 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

par Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

par Khushkool K

Jun 26, 2017

Good course material. It should focus more on the tools rather than the theory part of it.

par Gargayee N

Feb 22, 2017

hands on experience based content would have been appreciated, Its a good course.

par Neda H

Jul 08, 2016

not enough practical examples. the information is providede on a bit higher level

par Lipan G

Jun 07, 2020

Apart from theory some practical lessons in R could have been implemented.

par Nikhil N

May 08, 2018

The nam says theory but it was kind of too much of theory without examples

par Sangeeta D

Jul 21, 2020

The course could have had more practical application based assignments.

par Xueyan X

Apr 30, 2019

Informative course; messy organization (readings, assignments, quizzes)

par Ashley A

Nov 14, 2015

Fruitful course(mainly last few lectures) on data presentation.

par Arvy S

Feb 12, 2016

Same as the theory class not much examples or case studies....

par Thomson J

Feb 17, 2017

Good course for basic information about digital analytics.

par Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

par Harinarayan B

Jul 22, 2020

ID verification takes too long. Please look into it,

par Viktor K

May 06, 2020

Not much practice, very primitive examples and tasks

par Kanakavally R

Mar 06, 2020

It gives an overview of various tools available. But

par Stefan S

Oct 03, 2015

Interesting but not much practice despite the title.

par ye z

Nov 17, 2015

A little too simple and too broad. Overall it's ok.

par Karem O

Aug 06, 2019

More exercises and real practice would be helpful.

par Sebastián Q

Sep 27, 2019

Good content, but the course is somehow outdated