Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

Great Course !! Analytic tools , processes and practices very well explained.

What i have learnt in this course can't be quantified.

I liked the final module covering the principles of good data vizualization

Amazing course with a great content.

Excellent Course. Quality classes.

I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.

Very practical, clear concepts and very useful information

Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.

Excelente curso

It's a very well structured course. I really enjoyed the journey!

Awesome course!

Good class to systematically review the marketing analytics processes.

Excellent material and work from the instructor

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

super!

Very rich content!

This is a dynamic, interesting course. It gets just granular enough for you to understand different types of data, reporting, and visualizations without getting too in the weeds (I'm not actually an analyst so this level of granularity was quite helpful). Highly recommended!

Very good course. Specially the coverage of all 4 phases (Plan, Collect, Analyse and Report). The last topic about how to present and the brain ways of working is great. Thanks for so great content.

Great course.

Very useful information. Although you need statistics knowledge this course gives you a good broad perspective of the correct analytics practices you need to develop in order the have the right marketing insights.

Excellent!

Great course, and the instructor makes the class easy to comprehend.

Very interesting and helpful course!

Gives you a really good basic understanding of the depth of analytics required to succeed in this domain.

This is a great course. I'm new in this ground and got a good introduction to analytics and a great procedure to comprehensively evaluate marketing strategies to feed the whole process with new insights to better decisions. It is best if the learner could count on an administrator account to a website to apply the knowledge in order to develop the skills.