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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
3,016 évaluations
651 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

JJ
7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC
31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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626 - 637 sur 637 Avis pour Digital Marketing Analytics in Practice

par Laurene S

9 mai 2017

I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

par Samuel E

22 mai 2018

This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

par Rainer B S

8 mars 2016

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.

par Destinee G B

22 avr. 2020

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

par Divya A

20 janv. 2019

too basic. Relevant for someone who has no background of analytics at all.

par Danilo J d C J

7 août 2016

For a practice course I found that was full of theory

par Ankit K

10 févr. 2017

Its theoretical.No practical project to do

par Mohamed E H

18 juil. 2020

Outdated materials, readings and articles

par Mayank S

22 juil. 2020

I found it a bit disappointing

par P S K

7 déc. 2016

Not that helpful for me

par Rishab H

26 avr. 2017

expected so much more!

par Tianci Z

1 févr. 2021

Very poorly designed course.