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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

2,941 évaluations
632 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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476 - 500 sur 617 Avis pour Digital Marketing Analytics in Practice

par Dove

7 déc. 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

par Deep J G

13 juin 2020

I really liked this course. However, I was expecting more hands-on session.

par Iveta E

25 sept. 2019

Easy to follow, but I expected more practical assignments from this course.

par Ng K W

12 nov. 2016

Great, though some parts felt like the lecturer was reading off the slides.

par Sasidar T

14 juil. 2020

Nice margin course to know how to conduct an analysis on digital domain.


15 déc. 2019

A little more hands on use of tools would have been a great advantage.

par Gilles M

29 févr. 2016

Great course. One drawback: exercises are not oriented towards actions


1 juil. 2020

Very good course but a little bit repetitve with the previous course.

par Victor N B

18 mai 2020

I think it helped me a lot, but not "in practice" as I was expecting.

par Melissa D

10 avr. 2017

Great course, with really good information. Instructor is excellent.

par Alejandro M

20 mars 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

par Cristóbal O E

11 janv. 2017

Excellent course for Marketing professionals as well as for novices

par Juan S D

3 mars 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

par Jey G

29 juin 2020

Really good concepts but th course does not have much practice.

par Diego M

6 déc. 2019

Some content is outdated in Week 4. For the rest, great course!

par Sangeetha

23 sept. 2016

Good, however the instructor videos could be better in content.

par Sumair N B

16 oct. 2019

The course gives us a good understanding of analytical tools.

par Mari

1 mars 2017

Great use of information that can be put to use immediately!!

par Eugenia D

4 janv. 2016

It is quite basic but gives a nice overview of the subject.

par 于若颖

10 mai 2018

This course really helped me to improve my working methods

par Luis A V V

15 avr. 2020

I love the videos and explanation of each module.

par Ignacio C

27 août 2020

Really good information and it is well presented


16 avr. 2020

Very good and useful detail explain the topic

par Nacer F S

13 août 2017

Its a great course well explained, thank you

par Jean S

11 juin 2020

It could have more tools shown for practice