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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,786 évaluations
588 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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401 - 425 sur 574 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Ryan Y

Sep 16, 2015

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

par Amir M M L

Dec 10, 2019

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

par Teresa B

Oct 19, 2017

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

par Mayur V R

Apr 01, 2020

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

par Gisela S

Feb 18, 2020

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.

par Brett C M

Oct 22, 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

par Apoorv S

Jan 09, 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

par Ana S

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

par Beth H

Aug 25, 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

par Nelson D C G

Feb 09, 2016

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

par João T D G

Apr 09, 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

par Carlos J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

par PETE C

Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

par CHEN L

Mar 04, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

par Jaspreet K

Mar 22, 2020

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

par Valeriia C

Apr 01, 2016

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

par Bjorn D L

May 15, 2020

Some of the available readings are not up to date or are no longer present in the given links.

par Viviana G T

Feb 24, 2020

The content is useful but I would have loved to see practical examples instead of just theory.

par Henry L

Feb 03, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

par Victor C

Aug 08, 2016

It's great to learn from someone so high up in the industry and knowledgeable in this field.

par Nicolay K

Oct 19, 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

par Abdulaziz M

Aug 20, 2020

Was a great and insightful course. Could be made even better with more real life examples.

par Jocelyn

Mar 22, 2020

I hope the instructor can teach more practical skills of common analysis softwares.

par nasreddine H

Sep 15, 2015

Good intro to implement marketing analytics principal, especially lecture 5 onward.

par Smith M

Sep 11, 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.