Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Angeline M•
Feb 06, 2019
For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.
I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.
par Priti M•
Dec 19, 2017
Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice". The It was like a constant puzzle to gulp lot of information on types, channels and methods of analyizing data at a given video without actually practicing literally. An assignment would have been better to make the videos understand better. To be honest this is the only course I am not confident about amongst all the three courses I have taken so far.
par Andrew S•
Mar 22, 2016
I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.
par Veronica L•
Dec 03, 2019
It is good intro of concepts and models for digital analysis. However I do hope to see more in depth knowledge about data, models or even more examples of how to conduct a good marketing analysis. Really wish to see more real business cases/examples of how a professional does marketing analysis using big data.
par Deleted A•
Jul 19, 2017
Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.
par Vikram A•
Dec 20, 2015
Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.
par Andrew O•
Feb 04, 2018
I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.
par Krisztina F•
Jul 21, 2016
Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.
par Asfandyar S•
Dec 31, 2018
The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.
par Priya V•
Jan 21, 2019
In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.
par Jennifer B•
Mar 05, 2017
This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.
Jun 21, 2018
Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.
par Devon M•
Dec 06, 2016
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
par Shalakha P•
Mar 15, 2016
The course is very informative for those interested in data analytic and want to go for market research kind of jobs.
par Pedro C•
Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
par Khushkool K•
Jun 26, 2017
Good course material. It should focus more on the tools rather than the theory part of it.
par Gargayee N•
Feb 22, 2017
hands on experience based content would have been appreciated, Its a good course.
par Neda H•
Jul 08, 2016
not enough practical examples. the information is providede on a bit higher level
par Nikhil N•
May 08, 2018
The nam says theory but it was kind of too much of theory without examples
par Xueyan X•
Apr 30, 2019
Informative course; messy organization (readings, assignments, quizzes)
par Ashley A•
Nov 14, 2015
Fruitful course(mainly last few lectures) on data presentation.
par Arvy S•
Feb 12, 2016
Same as the theory class not much examples or case studies....
par Thomson J•
Feb 17, 2017
Good course for basic information about digital analytics.
par Luo J•
Feb 16, 2017
I wished the content and the tests were more challenge.