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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

2,937 évaluations
632 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis

7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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201 - 225 sur 617 Avis pour Digital Marketing Analytics in Practice

par Vibol M

17 déc. 2017

Help me a lot in tool development for real practice in data analysis

par Juliana P

14 août 2017

Excellent course, really useful and interesting supporting material.

par Sylvia N

25 avr. 2016

Great course, and the instructor makes the class easy to comprehend.

par Kim P U

24 sept. 2020

Clear topics and explanations. Well-prepared slides and transcripts

par Ethan S C

18 juil. 2018

Excellent view of the applications for Digital Marketing Analytics.

par Michiel D H

17 juil. 2016

Very insightful, a great combo of theory and practical information.


25 juin 2020

very nice course to understand the Digital Marketing & its basics.

par Gulnaz B

30 déc. 2019

Love it! All materials are easy to catch and practice right there.

par Rushabh D

6 avr. 2020

Really good course with a lot of relevant and useful information.

par Israa M R

19 août 2018

i have huge knowledge from this course i will use it in my career

par Jay R

17 juil. 2017

It's a very well structured course. I really enjoyed the journey!

par Alexandre R

30 juin 2019

Excelente curso. Realmente as aulas ensinam a prática. Parabéns

par Karolina K

11 juil. 2017

This course was indeed very good - informative and challenging.

par avishek m

14 janv. 2016

Very useful and lucidly taught by a very learned person. Thanks

par Cesar S

27 juil. 2020

Excellent tools to analyze data. But the course is too short.

par Shalabh D

17 mai 2020

Very relevant for Marketers across B2B and B2C organizations.

par mubasher a

9 oct. 2020

This is what everyone needs to take before starting analysis

par Carmen C

1 oct. 2015

Very practical, clear concepts and very useful information

par Chris E D

10 mai 2020

Fantastic course! I'm already applying what I've learned.

par 武利鑫

12 août 2016

very useful ,thank your very much . I will learn it again

par Md A R S

27 août 2020

Learn new things about digital analytics.

I'm satisfied:)

par Paul M

5 juin 2020

Good course from an experienced, real world perspective.

par Akhilraj R

24 sept. 2020

Excellent Instructor, reading maerials, course content.


18 sept. 2020

It was good course for me and i learn many things here.

par Alain Y

10 août 2020

The instructor was knowledgeable. I have learned a lot!