Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
par Kalina M•
Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!
par Pamela T•
I really enjoyed my first course with Coursera and the University of Illinois! I am looking forward to taking additional coursework on this innovative learning platform!
par Jill H•
Very insightful class! This class helped me to rethink and reorganize a lot of my thoughts from setting a goal of data gathering to the final report. Highly recommended!
par Swetha N•
Its a phenomenal course. There were various tools to get structured and unstructured data. This course made me to make some analysis by self on some academical projects.
par Daniel M P•
The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.
par Shane J•
Fantastic content, gives me a better understanding of the methodology which I was missing. I had a few problems with the platform, but managed to work after a few days.
par Shashwat A•
I got to learn a lot from this course. Moreover the peer graded assignments helped me in getting to know about different perspectives from people all across the globe.
par PHOY Y H•
I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.
par Dulce G•
I like that this course was more practical and showed some of the tools we can use for data analysis. The last exercise of analyzing a visualization was excellent!
par GUSTAVO A G A•
I'm really enjoyed this course, even it motivated to go deep in the data analysis techniques and perhaps create my own data analytics firm. thanks teacher Kevin.
par Ajay K S•
It is must know of markets today.
Excellent preparation & design, Little complex due so many assignments to complete. But make sure learning method.
par Rebeca R M B•
The teacher is excellent, the course is incredible, I loved having participated and I am very grateful to the coursera and the University for this opportunity
par Mohamed B•
It was so great course! I see all presented knowledge is really in practice so I really enjoyed the course. Thanks Coursera, and thanks Dr. Hartman so much :)
par Andile N K•
Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.
par Shady e s•
Wonderful course , had the the chance to learn from an expert as Kevin Hartman, but would have loved to have an element of practical practice in the course
par Salma H P A•
It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.
par Robert M•
Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.
par John C•
Great class and professor. Having someone who lives this every day is so much more engaging and helpful then the classes that are taught by academics.
Very instructive and easy to follow. Kevin is a great teacher. I recommend this course for everyone interested in knowing more about Digital analytics
par Karla V•
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
par Sarah W•
Learned SO much from this class. One of my favorite classes in the program so far. Highly recommend. Professor Hartman is brilliant beyond words!
par Ruben Y W T•
It was very informative and learnt the practical side of digital analytics by using MAPS: Planning, Collecting, Analysis & Data Visualization
par Abderrahmane B•
A must learn course, especially if you attended its first part Digital Marketing in Theory. A comprehensive course with up to date resouces.
par Aviral K•
Very useful course. It talks about simple things but often it is these simple rules that we overlook while making our presentations/reports.
par Luka D•
Great course full of good insights and generally covers a lot but need to do your own research afterwards to truly understand the topic :)