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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,196 évaluations
699 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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576 - 600 sur 687 Avis pour Digital Marketing Analytics in Practice

par Jacky Y

6 mars 2016

No actual practice

par Ahmed Z

14 mars 2016

Great. Thank you.

par Godwin K

20 oct. 2021

v​ery insightful

par K.S.Bhuvanesh

14 sept. 2015

Awesome course

par Vanessa A

13 avr. 2022

Great cource

par Sunidhi P N

24 août 2020

Amazing info

par Weili Y

7 oct. 2017

Very useful~

par Nikhil G S

27 mars 2020


par Suresh B

17 févr. 2017

It was good

par Egor S

6 mai 2016

I love it!

par SANO A

18 août 2016


par venkatesh m

25 sept. 2020


par Sani K

21 sept. 2020


par sherif E A R

19 juil. 2020


par Muthu k

27 avr. 2020


par qizhou c

6 févr. 2020


par Ahmed S M A

23 mai 2018


par Svetlana I

13 févr. 2018


par Bishoy m

24 juil. 2017



20 oct. 2020


par Muhammad S A

25 sept. 2020


par Vasundhara S

13 sept. 2020


par Somak R C

6 janv. 2022

Kevin provided a great structure, fundamental considerations required for marketing analytics. This course (as it says in the very beginning) won't help you to get hands-on. But if you are a hands-on analytics practitioner, looking forward to expanding your domain knowledge - this course is for you. There are some differences from its Theory counterpart - where it talks about the underlying implementation-side considerations, how to create better visuals.

However, the Case Study part must be improved. The one present, I would say - is not even coherent. In courses like this, people wait for this meaty part - and the one presented here is underwhelming. It does not show a flow of a consistent example - how you go from goals to metrics to data sources to aggregations to insights. You start with one example and drift to another. The chart you show here is impressive - but it does not tell a story - provide an insight connected to the company. Where is the story in the analysis presented?

par Angeline M

5 févr. 2019

For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.

I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.

par Priti M

19 déc. 2017

Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice". The It was like a constant puzzle to gulp lot of information on types, channels and methods of analyizing data at a given video without actually practicing literally. An assignment would have been better to make the videos understand better. To be honest this is the only course I am not confident about amongst all the three courses I have taken so far.