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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,038 notes
397 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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226 - 250 sur 383 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Wendy J

Aug 25, 2019

Excellent course! Very detailed and informative!

par Joffrey S

Aug 27, 2019

I loved it

par TÉRCIA P L

Sep 21, 2019

excelente qualidade

par Dove

Dec 08, 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

par Fereydoon G

Feb 20, 2019

As it has said in the course, there is not any technical stuff here.

I personally enjoyed it because of the new material I learned about marketing, analytics and research.

Take the other analytics course for better insight.

par CHEN L

Mar 04, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

par PETE C

Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

par Ana S

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

par Beth H

Aug 25, 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

par Harolyn A

Oct 10, 2018

I was interested on Analytics, but not that much because I have my tendency to be atracted to creativity, and I used to think that were two different worlds. Thanks to this course now I enjoy even planning a research, but obiously more creating the report.

The professor is clear, and the lectures and offered reading are pretty usefull, it does not matter what you work.

You will enjoy it and can take a lot of advantage, specially improving your reports.

par Maria P U C

Oct 20, 2018

Some videos need subtitles :)

par Lachlan B

Oct 04, 2017

This provided a very good framework for marketing analytics. Not intended to be a deep dive into R programming or statistical theory, but if you have such abilities already or are willing to invest into the deeper study of these and related skills then again, this provides a great framework within which to apply such skills. If you already have relevant technical/analytical skills then this will really help you, as the course title says, put them into practice in a professional setting.

par 于若颖

May 10, 2018

This course really helped me to improve my working methods

par Maxime

Sep 21, 2015

It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.

par Sara H

Dec 08, 2016

This course was more specific and actionable than the theory course. It fulfills it's mission well. The readings are excellent. I printed several to use for my own blog and content marketing efforts.

Though competent, the instructor is lackluster, frequently just reading from the slides. The substance is good but the style is dry.

par Karen H

Jul 03, 2016

I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.

par Sangeetha

Sep 24, 2016

Good, however the instructor videos could be better in content.

par Diego P

Feb 11, 2016

Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.

Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.

par Marvin V

Sep 27, 2016

Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.

par Carlos J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

par Sergei S

Oct 03, 2015

Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.

par Marcus U

Oct 19, 2017

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

par Weili Y

Oct 08, 2017

Very useful~

par Jee L

Apr 26, 2018

This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.

par Ana L B

Aug 16, 2016

I liked the 5 highlights per lesson - it helped recap the most important content.