Chevron Left
Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,125 notes
419 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

Filtrer par :

26 - 50 sur 407 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Adriana R H

Jan 07, 2019

Content is old, more than a decade.

par Babalola T T

Nov 19, 2018

What i have learnt in this course can't be quantified.

par Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

par IVIN A A

Aug 28, 2018

Excellent

par Israa M R

Aug 19, 2018

i have huge knowledge from this course i will use it in my career

par Mehrdad k

Sep 30, 2018

I really appreciate from the authorities of Coursera Online that they created such a wonderful service for us til we can improve our knowledge and learn things in here, As a refugee this is a real privilege for me to lift up my knowledge and explore my creativity. God bless you all

par 黄炯辉

Oct 29, 2015

Good Class,I like the meterials they recommand so much.

par Jaime R

Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

par january c

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

par Mohamed G

Jun 06, 2016

this course is very nice

par Kamila G

Jun 12, 2016

I'm really enjoying the course. It gets difficult sometimes since I have no IT background. But there's nothing that can't be figured out. Of course one needs to apply additional efforts for a deeper dive to the subject. Overall it's a great basic course to start with.

par Vishnu R N

Mar 01, 2016

Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process

par david

Nov 10, 2016

great

par Daniel C

Nov 03, 2017

Gret

par Meghan R

Mar 11, 2016

This course provided an good high-level overview of how to attack a data analysis problem as well as data collection and visualization.

par Joe D

Jul 07, 2016

amazing course!

par Omar M

Dec 13, 2016

Very good insights and formation for the professional on digital marketing.

par William J B

Mar 30, 2016

Geat stuff....

par Edson d O V

May 03, 2018

Good Course! Great Specialization!!!

par Richa P

Jan 31, 2017

Superb!!! very useful information i have got after completion of this course. Highly recommended.

par Alberto O

Apr 04, 2017

It was really helpful.

par Salma H P A

Jan 05, 2017

It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.

par Mialy A

Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

par Andre E

Feb 20, 2017

Great insight.

par Laleen D

Jul 26, 2017

This course is the real thing, but what you get out of it is up to you. By the way, you all do realize that our lecturer, Kevin Harman, not only lectures for University of Illinois, but he is also the current head of Analytics - Consumer, Government and Entertainment sectors at Google? He also worked for a Draftfcb, marketing and advertising. So, he really does zero in on what is useful to know You will learn how find structures and unstructured data , such as social media and other API data and analyze it. For those who just want to learn about marketing analytics but don't want to practice, this course is pretty good. and you'll learn how to use some nice free tools, such as Wordl and Google Trends.

For me, this is a game changer course. I feel like I had just opened a door to a new world! It required additional study and work beyond what is required in the course. I might be a "disadvantaged student for this course." I've never coded and was unfamiliar all the new analytics tools that are available for free. I was strictly a MSFT-Excel- kinda- business person So I had to spend add additional study time and purchased additional resources, such as the R-Studio Recipe book . Then the fun started to happen! Who says you can't teach an old lady new tricks?!