Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Lotfi A•
Dec 07, 2016
The content is definitely interesting. But I didn't see any "Practice" there... I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".
Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.
The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting. I would have liked to see and practice more concretely how to collect data (e.g. how to perform clickstream analysis), etc.
And the lectures should avoid general tips and guidelines (like "5 things to avoid in order to"... the web is full of this kind of content)... I mean, it has to be "in Practice". And the professor should know exactly the content of his slides, and prepare his speech.
Lastly, a lot of the suggested readings were from a blog that is really horrible to read... The author of the blog might be very knowledgeable on his subject, but his blog it is full of useless jokes, very long to read... I mean one of its articles could 3 times shorter if he gets straight to the point
par Ashley A•
Nov 14, 2015
Fruitful course(mainly last few lectures) on data presentation.
par Neda H•
Jul 08, 2016
not enough practical examples. the information is providede on a bit higher level
par Deleted A•
Jul 19, 2017
Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.
par Arvy S•
Feb 12, 2016
Same as the theory class not much examples or case studies....
par Pedro C•
Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
par Guilherme S•
Oct 18, 2015
Jan 10, 2016
Good High Level understanding of Analytics
Jul 05, 2017
I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.
par Abhishek S•
Oct 23, 2017
Good foundation course
Mar 22, 2018
It's good, but some of the content felt outdated
par Devon M•
Dec 06, 2016
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
par Pason P H•
Apr 24, 2016
Not practical enough
par Stefan S•
Oct 03, 2015
Interesting but not much practice despite the title.
par Aleksandr B•
Aug 23, 2015
It was too easy for me.
par Vikram A•
Dec 20, 2015
Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.
par ye z•
Nov 17, 2015
A little too simple and too broad. Overall it's ok.
par Andrew S•
Mar 22, 2016
I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.
par renu m•
Aug 08, 2017
Repetitive as compared to module 2.
par ayman m f e•
Nov 22, 2018
it's good one but the resources should be picked out better than the existing ones.
par Xueyan X•
Apr 30, 2019
Informative course; messy organization (readings, assignments, quizzes)
par Ross S•
Jun 10, 2019
Good marketing 101 minus 2 starts for being outdated - all materials are from 2014
par Karem O•
Aug 06, 2019
More exercises and real practice would be helpful.
par Sebastián Q•
Sep 27, 2019
Good content, but the course is somehow outdated
par Divya A•
Jan 20, 2019
too basic. Relevant for someone who has no background of analytics at all.