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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,105 notes
412 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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301 - 325 sur 398 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Kristo R

Sep 03, 2015

Basic, but good knowledge

par Rajkumar A

Dec 27, 2015

Simple, Practical and Crisp.

par Sara H

Dec 08, 2016

This course was more specific and actionable than the theory course. It fulfills it's mission well. The readings are excellent. I printed several to use for my own blog and content marketing efforts.

Though competent, the instructor is lackluster, frequently just reading from the slides. The substance is good but the style is dry.

par Svetlana I

Feb 13, 2018

good

par Sergei S

Oct 03, 2015

Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.

par Carlos J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

par Ahmed Z

Mar 15, 2016

Great. Thank you.

par Ng K W

Nov 12, 2016

Great, though some parts felt like the lecturer was reading off the slides.

par Eugene T

Feb 16, 2016

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

par Marvin V

Sep 27, 2016

Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.

par Jacky Y

Mar 07, 2016

No actual practice

par Ryan H

Jul 24, 2019

Waiting for others to submit work or grade your work is more time consuming than the course itself. Theres a question I was possibly wrong about, or others were wrong and graded mine as wrong when I was right? Ill never know!

par Danielle L

Aug 03, 2019

Great, informative course.

par alfonso b

Aug 04, 2019

A much better course than the previous. Material is well selected, but extremely wide in contents. It is difficult to cover most concepts given because a lot more appears through the course comments.

There is even an R and Tableau use and demonstration in middle of Lesson 6, but it should be programmed, So that we can follow it in our computers, until now I have downloaded all R packages but is impossible to understand why I had done that.

par Heinz D

Jul 09, 2019

It's an interesting course, and Prof. Hartman again uses a clear and distingt language. Yet I expected a little bit more practice here in sense of creation of simple visualizations using R or being confronted with data visualizations and deciding what could be done better here.

par Bhargava S K D V

Aug 30, 2019

Interesting course material. Cheers!

par Smith M

Sep 11, 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.

par Iveta E

Sep 25, 2019

Easy to follow, but I expected more practical assignments from this course.

par Nicolay K

Oct 19, 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

par Brett C M

Oct 22, 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

par Alok K

Oct 09, 2019

I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.

par Sumair N B

Oct 16, 2019

The course gives us a good understanding of analytical tools.

par Raj

Oct 23, 2019

Highly useful course

par asri a p

Nov 12, 2019

Great course and very inspiring content

par Adnan K

Nov 16, 2019

this course is quite helpful in learning the tools and best way to apply them in real-time situations. The course content needs to be updated I found a few expired links in course content. Overall I am happy with the learning outcome.