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Retour à Demand management: Breaking down today’s commercial silos

Avis et commentaires pour l'étudiant pour Demand management: Breaking down today’s commercial silos par Ecole de commerce ESSEC

4.7
192 notes
25 avis

À propos du cours

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

Meilleurs avis

CR

Dec 16, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

SR

Feb 19, 2019

This was fun and educational Thank you so much for putting this together

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1 - 25 sur 25 Examens pour Demand management: Breaking down today’s commercial silos

par Griselda C

Jun 04, 2019

Increíble. Altamente recomendado

par DANIEL R P R

Apr 03, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

par Yann S

Mar 19, 2019

Pretty interesting. Very good speaker!

par Neil M

Feb 24, 2019

Good, overall video lectures, though it can be very "demanding" course if you do not have an accounting background. I learned about the process of demand management, and through a bit more time invested in understanding numbers in the data collection and their relationship, it was possible to complete the course. Thank you Essec

par Shamon R

Feb 19, 2019

This was fun and educational Thank you so much for putting this together

par Christian d l C

Feb 15, 2019

Excellent course, I really enjoyed learn about topic each week, especially the last one, I'd been looking for explanation about Revenue Management analysis, and finally I've gotten it. Thank you!

par Svetlana G

Jan 26, 2019

Amazingly useful and interesting course. It is also very practical throughout each lesson and you feel like you are practicing as you learn the theory with the teacher. Enjoyed it!

par Yulia S

Nov 22, 2018

Thank you for interesting course, full of useful information and practice!

par Yan N C W T

Feb 23, 2018

Great lessons and only thing is questions in review should be explanation for being wrong or right

par Mauricio A Q M

Jan 08, 2018

Great course!

par Ayodele A A

Nov 11, 2017

Learnt so much, much more than I expected!

par Claudia C

Oct 29, 2017

rEALLY HELPFUL AND PRACTICAL!

par Fernando R

Aug 08, 2017

Very good course, which introduces in a good way non-experts to the world of hotel management. There should be some more evaluation done by the University, apart from the peer-reviewed tasks.

par ORJI C M

Feb 11, 2017

perfect

par Vasiliki B

Jan 08, 2017

I learn so much about forecasting with assignments ! Thx u Coursera :)

par HUBAU J

Nov 03, 2016

Just a great course to get the big picture of Demand Management & permits to be able to get the base to go further & in detail. Definetly a great course.

par Isabel E

May 26, 2016

Excellent industry knowledge coupled with engaging video tutorials. Great intermediate course to further your knowledge on the way traditional hotel departments have developed into the intertwined entities we see today.

par Rajiv M

May 24, 2016

Superb....

par Thomas G

Mar 07, 2016

Excellent course for intermediate level, with good explanations and highly relevant topics. Well presented, too.

par Jason R

Feb 15, 2016

Comprehensive and very thorough.

par Cassandra G

Feb 15, 2016

Felt a lot less like a commercial than those videos of the previous session.

These presenters are much more conscious of how many hand gestures they use.

Thanks.

par Denarie C

Jan 11, 2016

A really interesting course, complete yet condensed to understand most of the future of Revenue Management: the comprehensive Demand Management. Accessible to most and really well made. Will recommend!

par Ibán M T

Dec 31, 2015

High quality professionals spreading their knowledges about marketing , channels and resources in hospitality and IT business. Update issues in current matters. Thanks!!

par Caroline R

Dec 16, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

par Ricardo J O

Dec 12, 2015

The course has intrinsic value, but as the complexity of the materials covered, the weekly slides were a priority to allow students to grasp better the materials covered. Just relying in the videos to assimilate the content is not an effective form of learning. Also pausing the videos to watch the definitions in most cases was ineffective as it was hard to see it properly. Please consider to release the lecture slides to all courses. If the slides were available, that would helped me to go further in my learning proccess. That's why I only give a 3/5. The slides are determinant to improve and master (to some extent) the materials covered.