In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.
Ce cours fait partie de la Spécialisation The Art of Sales: Mastering the Selling Process
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Spécialisation The Art of Sales: Mastering the Selling ProcessUniversité NorthwesternÀ propos de ce cours
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Cours 1 sur 4 dans le
Niveau débutant
Approx. 12 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Week 1: It All Starts With a Goal
Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success.
3 heures pour terminer
8 vidéos (Total 12 min), 8 lectures
3 heures pour terminer
Week 2: Selling is a Contact Sport
Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email.
3 heures pour terminer
5 vidéos (Total 9 min), 4 lectures, 1 quiz
2 heures pour terminer
Week 3: Selling Happens in a Conversation
Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential.
2 heures pour terminer
6 vidéos (Total 16 min), 4 lectures
5 heures pour terminer
Week 4: Qualify, Hard and Early
In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you.
5 heures pour terminer
5 vidéos (Total 6 min), 3 lectures, 2 quiz
Avis
- 5 stars80,43 %
- 4 stars16,71 %
- 3 stars1,37 %
- 2 stars0,78 %
- 1 star0,68 %
Meilleurs avis pour CUSTOMER SEGMENTATION AND PROSPECTING
par AD6 mars 2022
I'm loving these courses. Really helpful info that can be directly applied 'on the ground', and Craig has a great delivery. Recommended.
par VK4 août 2019
Good course, it contains some really wonderful insights. But yes, one needs to practice it in real life for a proper learning experience
par PU9 avr. 2021
This course was a real practical one and has helped me in building a powerful Sales tool which I believe will make me very excellent in my career. Thanks to Professor Craig and his team!
par WM22 juil. 2020
The content is way better than I expected. Craig presents material in bite size chunks - the videos are crisp and to the point. I wish a had a professor like Craig in grad school.
À propos du Spécialisation The Art of Sales: Mastering the Selling Process
Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.
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