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Avis et commentaires pour d'étudiants pour Global Impact: Cultural Psychology par Université de l'Illinois à Urbana-Champaign

4.7
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162 évaluations

À propos du cours

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur and to devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. You will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Explain what culture is and how it manifests itself in business environments • Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Practice the fundamentals of how to build an iconic brand This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Meilleurs avis

KW

20 avr. 2020

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

JC

19 juil. 2022

Love this course! Very funny to learn from other learners about their unique cultural expereince.

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1 - 25 sur 26 Avis pour Global Impact: Cultural Psychology

par Kia W

21 avr. 2020

par Elka R

16 mai 2019

par Tina B

3 août 2020

par Aira C

7 juil. 2021

par Alfonsus G

28 juil. 2020

par Rahadian

8 juin 2020

par Jiahui C

20 juil. 2022

par Shafaq m

4 janv. 2022

par Carlo

9 avr. 2018

par Matěj K

10 oct. 2019

par 梁倬领

15 mai 2020

par İpek Ç

13 nov. 2020

par Amy K

14 avr. 2020

par DIPANWITA K

25 juil. 2020

par YUSRI B A

9 nov. 2020

par Jenny B

12 juin 2018

par Hector R

8 juin 2019

par Nadia G

16 mars 2020

par Thomas R X R

24 juil. 2021

par Ray S

9 juin 2019

par Phalalochana V

6 avr. 2020

par Dr. C J

7 juil. 2020

par Abhishek K S

17 sept. 2020

par Norkulova Z

30 sept. 2020

par Maria L

19 déc. 2017