The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
Ce cours fait partie de la Spécialisation Stratégie des contenus pour les professionnels
Content Strategy for Professionals: Capstone Project
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
112 minutes pour terminer
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
1 vidéo (Total 2 min), 1 lecture
1 vidéo
1 lecture
Overview & Directions10 min
Semaine
21 heure pour terminer
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
5 lectures
5 lectures
Background10 min
The Travel Website Landscape10 min
Wish I Was There10 min
Future Development10 min
Your Assignment10 min
Semaine
32 heures pour terminer
Assignment Submission
This week you will submit the content for your Capstone Project.
1 quiz
Semaine
410 minutes pour terminer
Peer Review
This week you will complete 3 peer reviews and earn your Specialization Certificate!
1 lecture
1 lecture
Don't forget to do your 3 peer reviews!10 min
4.6
8 avis40%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
20%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
It's a good project from learning point. As what ever one learns in the courses, implements it.
Enseignants
John Lavine
Founder, Professor and Director, Media Management Center
Candy Lee
ProfessorMedill School of Journalism, Media, Integrated Marketing Communications
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy IncÀ propos de Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
À propos de la Spécialisation Stratégie des contenus pour les professionnels
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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