In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Ce cours fait partie de la Spécialisation Stratégie des contenus pour les professionnels
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Spécialisation Stratégie des contenus pour les professionnelsUniversité NorthwesternÀ propos de ce cours
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Cours 2 sur 5 dans le
Approx. 6 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Approx. 6 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
2 heures pour terminer
7 vidéos (Total 29 min), 5 lectures
2 heures pour terminer
Social and Mobile Media
Module 2 is dedicated to utilizing social and mobile media.
2 heures pour terminer
4 vidéos (Total 23 min), 3 lectures, 1 quiz
2 heures pour terminer
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
2 heures pour terminer
10 vidéos (Total 73 min), 4 lectures
Avis
Meilleurs avis pour CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
par JC24 avr. 2020
certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.
par MG12 mars 2021
A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!
par KS15 oct. 2019
I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!
par JG13 août 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
À propos du Spécialisation Stratégie des contenus pour les professionnels
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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