How can you persuasively discuss the negative effects of climate change on human health to motivate change in your community? How do you encourage your friends, family, neighbors and community leaders to take meaningful action to address these impacts? In this course, you will learn to communicate the health-related risks of climate change effectively to the public and policymakers and motivate positive changes in climate-related behaviors. Starting with a review of best practices in health risk communication, the course examines the specific challenges of climate change communication and successful strategies to address these challenges. Throughout the course, you will build a step-by-step plan for developing and delivering a communications campaign.
Ce cours fait partie de la Spécialisation Climate Change and Health: From Science to Action
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À propos de ce cours
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Université Yale
For more than 300 years, Yale University has inspired the minds that inspire the world. Based in New Haven, Connecticut, Yale brings people and ideas together for positive impact around the globe. A research university that focuses on students and encourages learning as an essential way of life, Yale is a place for connection, creativity, and innovation among cultures and across disciplines.
Programme du cours : ce que vous apprendrez dans ce cours
Welcome to Communicating Climate Change and Health
In this course, you will learn to communicate the health-related risks of climate change effectively to the public and policymakers and motivate positive changes in climate-related behaviors. Starting with a review of best practices in health risk communication, the course examines the specific challenges of climate change communication and successful strategies to address these challenges. Throughout the course, you will build a step-by-step plan for developing and delivering a communications campaign.
introduction to Communicating Climate Change
Who is our target audience, and what do they believe about climate change and health? What are the barriers to communicating our message to different audiences? There are several external videos and readings for you to review prior to watching the course lecture videos.
Understanding & Communicating with the Audience: Cognitive Approaches
What does our audience already know, feel and do about climate change? How can we expand their understanding and change behaviors? Please review the external resource prior to watching the course lecture videos.
Understanding & Communicating with the Audience: Affective Approaches
How do moral and cultural values affect beliefs and behaviors related to climate change? How do we frame messages to effectively teach and connect with our audiences? We recommend that you review the external resources prior to watching the course lecture videos
Social Influence and Sticky Messages
How can we use the power of social influence in climate change messaging? How can we apply all of the concepts we’ve learned to creating a message that sticks with our audience? We recommend that you review the external resources prior to watching the course lecture videos.
Course Conclusion
Avis
Meilleurs avis pour COMMUNICATING CLIMATE CHANGE AND HEALTH
Nice way to wrap up the course series. I enjoyed the discussion of ways to effectively communicate issues to different audiences, particularly ones that don't share your own beliefs.
The course I was most interested in in this specialization but didn't meet my expectations due to US-centric examples and repetitive assignments. I did learn quite a lot though
The course gives very clear and applicable advice and evidence on how to effectively communicate climate change to multiple audiences. Very engaging, I highly recommend it!
Thank you so much for making this course available for us. I had gained a bigger and better perspective on climate change and health after completing the course.
À propos du Spécialisation Climate Change and Health: From Science to Action
Climate change is arguably the greatest public health threat we face. To address it successfully, health and environmental professionals, advocates, and others need to acquire new skills and a deeper understanding of its challenges and solutions. This specialization is for those who wish to understand the impact of climate change on health and are committed to protecting the health of populations using the knowledge and skills they will acquire.
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