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Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

960 évaluations
179 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis

2 août 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

16 mars 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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151 - 175 sur 178 Avis pour Channel Management and Retailing

par Kgashane M

12 août 2019

Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.

par Joey V

26 août 2016

A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.

par patricia c z

25 janv. 2017

Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.

par Prabhav M

6 août 2020

Poor communication & voice accent, difficult to understand, not so much interesting as previous courses

par Steve K

28 juin 2016

good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.

par Maaz S

29 déc. 2018

Professor could give more examples rather than defining and making as study the book knowledge

par Rahul B

24 mars 2017

A very informative course that will definitely help you to excel in your professional field.

par Manuel R O

27 oct. 2020

Very difficult to follow. Many unorganised thoughts and bad pronunciation in English.

par Devesh R

16 mars 2020

The accent was a major barrier as it was hard to understand what she was saying.

par Aman R

28 févr. 2018

Very generic . Not specific like other courses of Marketing Mix.

par Hnin N H

10 janv. 2021

Good Teacher but for me, difficult to learn her pronunciation.

par Hanoch K

3 sept. 2021

real business case study should be included not interviews

par Dhruv A

10 avr. 2020

Most of the words in the videos were not clear.

par Cristina T

27 juin 2017

The course offered great material to read.

par Suryasree R

6 nov. 2016

More case studies perhaps?

par Gagan K

23 mai 2020

Basic Course for Bignerrs

par Newman O O

9 janv. 2018

Very difficult for me.

par Yasser H M

11 avr. 2018


par Supanut J

3 oct. 2017

Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.

par Bhavik M

7 févr. 2017

Didnt find it very interesting because of language interpretation issues. The content was good though!

par Aseem G

13 juil. 2021

Outdated material, and professor's spoken English is a little tough to understand for untrained ears


19 août 2020

The professor’s English is so bad and the course is too easy

par Mira V

9 déc. 2020

Unfortunately I am far away from being satisfied with Channel Management and Retailing course.

Language barrier is a huge issue – at times it was extremely difficult for me to understand what actually the lecturer meant, as the way she structures her sentences doesn't make much sense in English, plus some words were inaudible and even subtitles didn't help.

Second big issue is the structure of the material – very chaotic and unstructured. It was difficult to catch her drift.

And lastly, big part of the material is outdated – citing articles and researches from 2009, 2010 and 2015 from nowadays perspective seems a bit irrelevant – for example the whole part about online retailing.

I do not recommend this course as I barely found any use of it. As, I said, I am very disappointed.

par Elzbieta Z

13 avr. 2020

This is so far the weakest part in the specialization and I am seriously disappointed. First, it needs update. A respected company should not publicly claim in 2020 that Apps are a myth and present online retailing as if it was a concept from Back to the Future films. Besides, the course was pure theory and zero practice. With so many possibilities of practical assignments, the only one offered consists of copy and paste from an article. Shameful.

par Willy P B

25 oct. 2016

Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.