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Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

997 évaluations

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis


2 août 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 mars 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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126 - 150 sur 184 Avis pour Channel Management and Retailing

par Himanshu K S

3 juin 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

par Saurabh M

20 févr. 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

par Zeynep A G

10 août 2020

Thanks to Professor Maria Teresa Aranzabal.

Everything was cool.

There could be more written tables/lists or charts.

And some subtitles were wrong

par Chinmay S

20 janv. 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.

Course content is pretty good.

par Anuj S

27 mai 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

par sagar v

22 déc. 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

par Julia F

9 avr. 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

par Naincy G

3 juin 2020

A Course with all relevant insights about channel distribution and retail management

par Francois R

22 août 2016

Not as complete as the two first courses of the specialization but still good.

par Adcon S

14 oct. 2020

Good for knowledge update about channels and retailing strategies


15 sept. 2021

must for understanding about retail and distribution channel.

par Saahid r

9 nov. 2020

The course was amazing learning about retail management.

par Eileen O

21 juin 2016

The instructor was hard to understand at times.

par Miguel J

9 mai 2016

A great course! Of course I will recommend it.

par Mohamed E

18 janv. 2018

the subtitle didn't match with the Video

par Mohammad M

9 juin 2016

great course about distribution channels

par Rinchy

24 janv. 2017

I love the interview parts.

par Ibeth J

18 oct. 2019

Excellent professor!


13 mai 2022

Very great course!

par Archit A

15 juin 2020

Fantabulous Course

par Chukwu I I

30 janv. 2020

Lecture was good

par 1971301026 R Y

22 mars 2022

i​t was good

par Siddharth C

26 mai 2020

nice course


19 avr. 2016


par parth s

30 sept. 2018