Mar 17, 2017
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
Jun 11, 2019
It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.
par Maaz S•
Dec 29, 2018
Professor could give more examples rather than defining and making as study the book knowledge
par Newman O O•
Jan 09, 2018
Very difficult for me.
par Cristina T•
Jun 27, 2017
The course offered great material to read.
par patricia c z•
Jan 25, 2017
Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.
par Rahul B•
Mar 24, 2017
A very informative course that will definitely help you to excel in your professional field.
par Aman R•
Feb 28, 2018
Very generic . Not specific like other courses of Marketing Mix.
par Joey V•
Aug 26, 2016
A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.
par Yasser H M•
Apr 11, 2018
par Anastasia D•
Jun 24, 2016
I liked the professor very much, and the expert interviews were interesting. On the other side, she used a lot of articles from the internet which gave not much knowledge. I think it would be better to use more material from professional manuals, not from "trendy" websites.
par Stephen K•
Jun 28, 2016
good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.
par Luis E S K•
Oct 22, 2016
The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.
The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.
par Suryasree R•
Nov 06, 2016
More case studies perhaps?
par Jawahar S•
Aug 10, 2019
The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures
par Kgashane M•
Aug 12, 2019
Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.
Oct 07, 2019
Overall, the information given is really useful, and the examples and the interviews, but I may give my humble opinion, the way of the teacher express and communicate, was not really good and sometimes was difficult to understand.
Regarding the documentation given, I will propose to add new updated ones, I read some of them from 2014 and 2015 and we are in 2019.
par Neha N•
Oct 25, 2019
I found it a little difficult to follow the accent of the instructor, which is understandable considering that English isn't the native language of the instructor, but I would have appreciated if the translations given at the bottom of each video were accurate. Most of the translations couldn't pick up the difficult words that the instructor seemed to be pronouncing, which made it very hard for me to interpret what she was trying to say. Please check if it is possible to give more accurate translations to the students. The machine translations don't work very well in such cases.
par bhavik p m•
Feb 07, 2017
Didnt find it very interesting because of language interpretation issues. The content was good though!
par Supanut J•
Oct 04, 2017
Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.
May 09, 2016
I think the lecture is pretty basic and general compared with the other lectures in the Marketing Mix Implementation course. Many examples were suggested, but I think it would be better if there were more international brands rather than Spanish brands. There were many errors in subtitles. I would appreciate if they were double checked before release.
par Clarence R•
Sep 10, 2017
Language was a big barrier with me in this course. I normally enjoy and learn a lot from the Marketing Mix series. But, as an English-speaker, the heavy Spanish accent and other language distractions were very difficult to overcome in the main lecturer and some of the transcripts.
par Tong Z•
May 08, 2016
the quality of this course is very low, and the content are not interesting and useful at all.
par Willy P B•
Oct 25, 2016
Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.