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Retour à Channel Management and Retailing

Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

4.4
étoiles
541 évaluations
99 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

SJ

Apr 27, 2020

The course was easy to understand and added to my knowledge on retail sector. I hope that it would come handy in my retail career. Thanks so much!

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26 - 50 sur 96 Avis pour Channel Management and Retailing

par Abdul H

Mar 15, 2018

A good Global perspective on Sales

par Antareep M

Apr 01, 2020

Superb learning. Great content.

par Vu H H

Mar 07, 2018

Great course!

Thank you so much!

par Youssef A R

Jul 30, 2017

Very simple and easy to follow.

par VASANTH K D

Jan 29, 2018

Excellent course for Retailing

par Daksh p

May 21, 2020

IT WAS GREAT EXPERIENCE !

par Ademilua O N

Jun 19, 2018

Very articulate lecturer!

par royal a

Mar 21, 2017

better way of learning :)

par AMAN S C

May 23, 2020

excellent teaching

par suraj k

May 14, 2019

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par Shulmit B

May 04, 2020

Well articulated

par Richa B

Aug 21, 2017

Great experience

par Luis A D d F

Jan 23, 2019

Great Course!

par Rakhi k

Mar 29, 2019

Well course

par Amit m

Mar 17, 2019

nice course

par Ashish B P

Mar 16, 2018

Execellent

par SANKET N A

Mar 16, 2018

nice!!

par Aligulu

Sep 03, 2017

thanks

par Rami R

Dec 17, 2019

Great

par Thu Z M K

Aug 18, 2019

Good

par 송희 백

Dec 13, 2017

g

par Adekola F

Nov 15, 2017

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par Mykola L

Apr 24, 2020

The course is great and I liked it! A lot of useful material was provided by the professor about a retail domain and channel management. Moreover, plenty of insights from the retail real "players" was an amazing addition to the course. However, I had sometimes difficulties in understanding the material due to the professor's accent. Also, some links were outdated that made obstacles in the learning process. And it would be better to have more practical assignments to strengthen the gathered knowledge. All in all, I consider this course as a good investment in myself and recommend it to everyone who wants to familiarize with the retail area.

par synthia n

Nov 08, 2018

This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning

par Winifred A

Feb 11, 2020

Initially, I wasn't sure I made the right choice as there was a slow buildup to the meet of the course. However, as articles by Mckinsey, Bain & Company, etc along with retail and marketing concepts came up, I couldn't be more grateful. This is a highly informative and eye-opening course and I know that all of learned will further enhance my impact in my current job.