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Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

1,044 évaluations

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis


2 août 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 mars 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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26 - 50 sur 191 Avis pour Channel Management and Retailing

par Luznery d C V M

7 juin 2016

Good course! For a student like me beginner in Digital Marketing the course covered my expectations. Recommended!

par Marcela C

23 août 2020

Este curso me encantó, profundiza en los conceptos de una manera sencilla de comprender con ejemplos muy claros.

par Syed S A

30 juin 2020

Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.

par Deleted A

8 juil. 2017

Enter the exciting and complicated world of Retail Management. the course material and instructors are good.

par Iurii S

15 nov. 2019

Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.

par Chavda P M

31 mai 2020



17 avr. 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.


7 juin 2020

Amazing content, good instructor, fee grammatical errors in question otherwise excellent.

par Kloé L

16 oct. 2020

Grandes conocimientos se adquieren en este curso, excelente profesora. Muchas gracias!

par Ajith G

24 janv. 2021

Course covers latest trends in channel management, retail, omni channel strategies

par Phu M (

23 juil. 2019

Tremendously information and valuable knowledge gained from this specialization.

par Abhijay M K

5 mai 2021

Very insightful course, thanks to the instructor, it was fun and easy to learn.

par T. A

26 avr. 2020

This course has helped me to dwell more about channel management and retailing


26 août 2022

good, constructive lesson, easy to remenber and impliment to real business

par Michael T

21 avr. 2016

A very informative course that proved to be very useful to me in my work.

par Filipe H S C

17 mai 2020

Great experience, although the subtitles/transalation needs some work.

par Łukasz C

21 août 2016

Really great introductionary course with helpful additional recources!

par Christopher J

17 sept. 2020

It is a great in which i have learned many retail management things.

par debasmita h

25 juil. 2020

Very session was very much interesting & also I learn lot of things.

par Katya F

23 nov. 2020

Very interesting and useful course. English easy to understand.


1 juin 2020

excellent course views for marketing specialization students

par Sulaimon y

27 sept. 2020

My review for this course is that is an interesting course

par faiyyaj s

26 sept. 2021

Very good explanation of channel management and retailing

par Himanshu S

21 juin 2020

Very fruitful course,i have learnt a lot from this course

par Jaimie W

26 nov. 2018

So much great information! Really enjoyed this course.