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Retour à Channel Management and Retailing

Avis et commentaires pour l'étudiant pour Channel Management and Retailing par IE Business School

4.3
410 notes
74 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

VH

Jun 11, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

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26 - 50 sur 71 Examens pour Channel Management and Retailing

par Ashish B P

Mar 16, 2018

Execellent

par Richa B

Aug 21, 2017

Great experience

par Abdul H

Mar 15, 2018

A good Global perspective on Sales

par Rakhi k

Mar 29, 2019

Well course

par suraj k

May 14, 2019

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par Vicente H

Jun 11, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

par Phu

Jul 23, 2019

Tremendously information and valuable knowledge gained from this specialization.

par Thu Z M K

Aug 18, 2019

Good

par Abo O Y S Y

Oct 26, 2019

It was a highly fruitful and excellent course

par synthia n

Nov 08, 2018

This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning

par parth s

Sep 30, 2018

nice

par Miguel J

May 09, 2016

A great course! Of course I will recommend it.

par KAUNG N S

Apr 19, 2016

awesome!

par Rinchy

Jan 24, 2017

I love the interview parts.

par Anuj S

May 27, 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

par Mohammad M

Jun 09, 2016

great course about distribution channels

par Eileen O

Jun 22, 2016

The instructor was hard to understand at times.

par sagar v

Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

par Francois R

Aug 22, 2016

Not as complete as the two first courses of the specialization but still good.

par Saurabh M

Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

par Vijay S

Nov 09, 2016

I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course

par Mohamed E

Jan 18, 2018

the subtitle didn't match with the Video

par Joana G

Mar 25, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

par Ibeth J

Oct 18, 2019

Excellent professor!

par Maaz S

Dec 29, 2018

Professor could give more examples rather than defining and making as study the book knowledge