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Retour à Channel Management and Retailing

Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

4.4
étoiles
811 évaluations
151 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis

MA
2 août 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC
16 mars 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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51 - 75 sur 149 Avis pour Channel Management and Retailing

par Abdul H

15 mars 2018

A good Global perspective on Sales

par Antareep M

1 avr. 2020

Superb learning. Great content.

par Ha V H

6 mars 2018

Great course!

Thank you so much!

par Youssef A R

30 juil. 2017

Very simple and easy to follow.

par Abhijeet A

22 déc. 2020

Excellent and Knowledgeable !!

par VASANTH K D

29 janv. 2018

Excellent course for Retailing

par Presanna N

29 déc. 2020

Great learning on retailing

par Daksh p

21 mai 2020

IT WAS GREAT EXPERIENCE !

par Ademilua O N

19 juin 2018

Very articulate lecturer!

par royal a

21 mars 2017

better way of learning :)

par Vijay K P

9 déc. 2020

Its a very nice course.

par soumitra k t

15 juin 2020

best course till date

par Beisembayeva A A

14 juil. 2020

Intresting and easy!

par Prajwal G M

8 sept. 2020

Wroth for marketers

par AMAN S C

23 mai 2020

excellent teaching

par suraj k

14 mai 2019

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par Shulmit B

4 mai 2020

Well articulated

par Richa B

21 août 2017

Great experience

par Luis A D d F

23 janv. 2019

Great Course!

par Rakhi k

29 mars 2019

Well course

par Amit m

17 mars 2019

nice course

par Gabriel M

15 juil. 2020

Excellent!

par Ashish B P

16 mars 2018

Execellent

par Anis C

23 sept. 2020

Excellent

par Arun K

18 juil. 2020

Fantastic