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Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

715 évaluations
137 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis


Aug 03, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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26 - 50 sur 134 Avis pour Channel Management and Retailing

par Filipe H S C

May 17, 2020

Great experience, although the subtitles/transalation needs some work.

par Łukasz

Aug 22, 2016

Really great introductionary course with helpful additional recources!

par Christopher J

Sep 17, 2020

It is a great in which i have learned many retail management things.

par debasmita h

Jul 25, 2020

Very session was very much interesting & also I learn lot of things.


Jun 01, 2020

excellent course views for marketing specialization students

par Sulaimon Y

Sep 27, 2020

My review for this course is that is an interesting course

par Himanshu S

Jun 21, 2020

Very fruitful course,i have learnt a lot from this course

par Jaimie W

Nov 26, 2018

So much great information! Really enjoyed this course.

par Xiomara Y C C

Aug 28, 2020

The course was easy to follow and really interesting!

par Chế T V

Oct 21, 2020

It gives me a lot of knowledge. Thank you very much.

par Rudresh P

Sep 16, 2020

Good quality of education and content delivery

par Vibol M

Feb 16, 2018

very impressive course. make me very surprise.

par Blessing E A

Apr 08, 2020

I learnt alot about expansion and retailing .

par Abo O Y S Y

Oct 26, 2019

It was a highly fruitful and excellent course

par Dee M

Sep 14, 2016

Great course - really useful insights

par Radheesh

Aug 22, 2016

Outstanding course. Excellent Faculty

par Tanay S

Mar 14, 2019

Great course . Thanks professor .!!

par Abdul H

Mar 15, 2018

A good Global perspective on Sales

par Antareep M

Apr 01, 2020

Superb learning. Great content.

par Ha V H

Mar 07, 2018

Great course!

Thank you so much!

par Youssef A R

Jul 30, 2017

Very simple and easy to follow.


Jan 29, 2018

Excellent course for Retailing

par Daksh p

May 21, 2020


par Ademilua O N

Jun 19, 2018

Very articulate lecturer!

par royal a

Mar 21, 2017

better way of learning :)