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Retour à Channel Management and Retailing

Avis et commentaires pour d'étudiants pour Channel Management and Retailing par IE Business School

4.4
étoiles
587 évaluations
110 avis

À propos du cours

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Meilleurs avis

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

RS

Jun 19, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.\n\ncurated time very comfortable.actually enjoyed doing it.

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26 - 50 sur 107 Avis pour Channel Management and Retailing

par Vibol M

Feb 16, 2018

very impressive course. make me very surprise.

par Achu B E

Apr 08, 2020

I learnt alot about expansion and retailing .

par Abo O Y S Y

Oct 26, 2019

It was a highly fruitful and excellent course

par Dee M

Sep 14, 2016

Great course - really useful insights

par Radheesh

Aug 22, 2016

Outstanding course. Excellent Faculty

par Tanay S

Mar 14, 2019

Great course . Thanks professor .!!

par Abdul H

Mar 15, 2018

A good Global perspective on Sales

par Antareep M

Apr 01, 2020

Superb learning. Great content.

par Vu H H

Mar 07, 2018

Great course!

Thank you so much!

par Youssef A R

Jul 30, 2017

Very simple and easy to follow.

par VASANTH K D

Jan 29, 2018

Excellent course for Retailing

par Daksh p

May 21, 2020

IT WAS GREAT EXPERIENCE !

par Ademilua O N

Jun 19, 2018

Very articulate lecturer!

par royal a

Mar 21, 2017

better way of learning :)

par soumitra k t

Jun 15, 2020

best course till date

par AMAN S C

May 23, 2020

excellent teaching

par suraj k

May 14, 2019

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par Shulmit B

May 04, 2020

Well articulated

par Richa B

Aug 21, 2017

Great experience

par Luis A D d F

Jan 23, 2019

Great Course!

par Rakhi k

Mar 29, 2019

Well course

par Amit m

Mar 17, 2019

nice course

par Ashish B P

Mar 16, 2018

Execellent

par SANKET N A

Mar 16, 2018

nice!!

par Aligulu

Sep 03, 2017

thanks