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Retour à Ecriture commerciale à portée importante

Avis et commentaires pour d'étudiants pour Ecriture commerciale à portée importante par Université de Californie à Irvine

3,490 évaluations

À propos du cours

Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple email to a complete report, learn how to put good business writing to work for you. Upon completing this course, you will be able to: 1. Write effective business communications, including bad news, good news, persuasive writing, presentations, emails, memos, business reports and press releases 2. Learn how to edit and proofread business documents 3. Learn how to write for a global market...

Meilleurs avis


7 juil. 2016

A simplified course that targets areas of business writing which most of us tend to oversee. In this era of digitalisation and information overload, this back to basics method was really refreshing.


7 déc. 2018

This course was short, poignant and mindful of our busy lives, while teaching us all how to be more impactful in our writing. This is just what I was looking for to give me an extra edge at work!

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526 - 550 sur 625 Avis pour Ecriture commerciale à portée importante

par Divya N

31 août 2015

Great Course!

par Sharanjeet S

10 oct. 2020


par Chinaza C

25 sept. 2020

enjoyed it!

par Abdullahi S A

23 oct. 2018


par Nachiket J

3 sept. 2015


par Sudip G

14 oct. 2016

Nice one

par Muhammad H

26 sept. 2020


par Jasper

15 déc. 2020


par Jill J

6 mars 2019


par Deleted A

15 oct. 2020


par Thirividi S S

11 mai 2020


par Amirhossein I

22 mars 2016


par Blake H

28 déc. 2021


- Lessons covered many different types of business writing and aspects of it, such as which channels to use in which circumstances, email-writing, and report-writing

- The email-writing section was particularly informative to me and has helped shape my methodology for writing emails


- I would prefer more video lectures and perhaps more exercises. A lot of the learning is via readings. The readings are well-written, but their content doesn't expand much beyond free content one might find when Googling.

- In general, I would prefer more depth on each topic.

Nonetheless, thank you for creating this course, Professor Robins! It is a great concept, and I hope that it gets the chance to be expanded upon in the future.

par Pelit M

3 juin 2022

Pros - some interesting & good points which I would definitely adopt in day-to-day communication.

Cons: 1. Tedious and too long - e.g. I don't need to know the formal definitions between "revise", "edit", "proofread" if I'm not a professional editor, just a humble employee asked to review a teammate's paper. 2. Doesn't "practice what it preahes" about visual appeal. 3. Some quiz questions are vaguely phrased

par jordan s

31 oct. 2017

Good info that is useful to a general audience. I enjoyed what was taught and I liked having a refresher of what makes a good written document.

I'd encourage the team to work on creating a better video. Some issues with white balance and editing. Also,, try to use the in-video quiz feature of Coursera to test people's knowledge.

par Mark L

29 août 2020

A good guide to writing, with basic tips and methods. Easy to follow. It does not provide anything I would consider to be High Impact rather just the essentials to good writing.

Disappointingly for a paid course not all the resources were available as links were broken.

par Deepak J

23 mai 2020

The course was satisfactory. But in a course on Business writing, more examples of emails, letters, etc would make the course better. Anyway, I will work it out from third party sites. But I feel, embedding them in the course itself would make a better impact.

par Khadeeja S A

15 août 2020

This was a brief and helpful course on the basics of business writing. Explaining the topics as precise and brief modules made it easier to learn. The reading materials provided were very helpful to revise and practice the topics discussed in the modules.

par Anca G

28 janv. 2021

The course is well done and the presenter is very clear. However, I wish it had gone into more details regarding reports, high impact words (examples, use), active voice (examples, use). Also, some of the links provided in resources do not work.

par Edita G

2 nov. 2020

Course was somewhat useful (especially correct grammar part, as I am not English native), but I'd say there were too many obvious tips. Course resources should be updates, for example in week 3 none of 4 links provided is working anymore.

par Elad Y

31 mai 2019

I found the course, despite its length, to be very basic. Perhaps best suited for individuals with no experience or whose native tongue is not English. I did not find it to be "high-impact", but my expectations may have been different.

par Kelly W

16 déc. 2019

In this course overview it said I'd now how to write a press release by the end but I didn't learn that. It was mostly focused on grammar, word-use, tense, etc. Good summary, but I don't feel I have higher impact writing after this.

par Vera D

15 mars 2021

I didn't learn much in this course, most of the content was already obvious to me. It could be useful, though, to people in their twenties who are just starting their career.

par Janel H

17 nov. 2020

I was expecting to learn more, to go over examples in more detail. I learned a few things about emails and business cases. The teacher was nice and the links were great.

par Joshua

20 août 2015

Very helpful tips for preparing a professional business document. Hoping the course could have more focused exercises to make sure learners actually master the skills.